Social media has been a boon to many small business owners, however, anyone who has managed social media presences for businesses knows that the time commitment can be significant. Busy small business owners don't have time to waste, so determining whether or not a social network makes sense for the business - and taking a realistic look at what the maintenance of the social presence requires are important considerations for small business owners.
This week on Beyond PR, PR Newswire's vice president of social media, Sarah Skerik, tells the story of helping a friend with a niche business decide whether or not Facebook is a viable channel for her brand. The two part series discusses evaluating whether or not Facebook is right for a small business, outlines how Facebook works and sketches a basic plan for building a fan following and delivering business results.
Part 1: Is Facebook Right for Your Small Business?http://blog.prnewswire.com/2012/01/31/is-facebook-right-for-your-small-business/
Part 2: Developing a Facebook Plan for a Busy Small Business Owner(http://blog.prnewswire.com/2012/02/01/developing-a-facebook-plan-for-a-busy-small-business-owner/)
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
