The H&M apparel retailers said Thursday that beginning in February, customers will be able to exchange used garments for shopping discounts in its stores, including its location at Hanes Mall in Winston-Salem.
Spokeswoman Emily Demchyk said customers will receive 15 percent off an item of their choice for every bag of used clothing brought to an H&M store. The retailer said it will take any clothing from any brand and in any condition.
"Our sustainability efforts are rooted in a dedication to social and environmental responsibility," said Karl-Johan Persson, the retailer's chief executive. "We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M."
The retailer's aim is to find ways to reuse and recycle textile fibers on a larger scale.
Unifi Inc., which has its main domestic plant in Yadkinville, already uses fabric scraps from textile manufacturers in the Repreve yarn process that primarily uses recycled plastic bottles. Unifi said in May it plans to recycle 100 percent polyester consumer apparel still containing salvageable fabrics by 2014.
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