News Column

Time Inc. Rebrands Division as Targeted Media Health

Dec 6 2012 12:00AM

Marketwire

Thumbnail'Today's time-pressed health care providers want more informed patients so they can have elevated, more efficient conversations,' said Rob Reif, Group President at Time Inc.'s targeted-marketing division. 'Targeted Media Health offers a simple solution to reaching your audience uniquely and effectively, in branded media that consumers trust.'LogoTracker

NEW YORK, NY -- (Marketwire) -- 12/06/12 -- Rob Reif, Group President at Time Inc.'s targeted-marketing division, today announced the rebranding of Targeted Media Inc. to Targeted Media Health, a business solely dedicated to serving pharmaceutical and health-related advertisers. Targeted Media Health transforms the pharmaceutical and health care industries by providing a single resource for full-spectrum patient communication throughout the health care experience, with one point-of-contact.

From disease awareness/assessment and research, to physician interaction and treatment options, the pharmaceutical industry seeks to help patients take a more active role in discussing their health with their doctors. Targeted Media Health delivers educational and health-related content directly to consumers at multiple touch points -- in physician waiting rooms at the point-of-care, in homes, online, and on-the-go with mobile -- ensuring that marketers increase brand awareness and engagement.

"Today's time-pressed health care providers want more informed patients so they can have elevated, more efficient conversations," said Reif. "Targeted Media Health offers a simple solution to reaching your audience uniquely and effectively, in branded media that consumers trust."

John Kenyon, Vice President, Managing Director at Targeted Media Health, is leading the effort. John has more than 25 years of experience in the health care industry, and has a reputation for developing innovative strategies that help clients achieve their objectives. "Adding targeted digital and mobile offerings, as well as an in-home magazine component makes Targeted Media Health a one-stop solution for fulfilling the dimensional elements of any pharmaceutical brand initiative," said Kenyon.

In addition to choosing from the Targeted Media Health portfolio of world-class magazines that reach and engage responsive readers, marketers can leverage Time Inc., and other relevant, branded content to reach their goals. From custom-created pieces about disease state awareness to digital reminders on the importance of adherence, Targeted Media Health provides stand out solutions for pharmaceutical companies to inform patients and encourage physician dialogue.

About Targeted Media Health
Targeted Media Health (TMH) provides integrated marketing strategies for pharmaceutical companies and marketers selling over-the-counter medications and other wellness-related products. The company specializes in delivering educational and health content, directly to consumers at multiple touch points in multiple forms of media, for maximum brand awareness and consumer engagement. Through its post-campaign analyses, TMH has consistently demonstrated marketing ROI to clients such as Procter & Gamble, GlaxoSmithKline, Bayer HealthCare, and EMD Serono, among others.



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Michael Murray
212.966.9525
mmurray@digennaro-usa.com





Source: Marketwire


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