NEW YORK, NY -- (Marketwire) -- 12/06/12 -- How can programmers produce breakthrough television experiences across traditional cable and Connected TVs with less effort than ever? TV executives can examine case study results, hear about new developments and share their expertise at an in-depth workshop titled "The New TV experience: More Engagement. Less Effort. Reach Millions." at the TV of Tomorrow NYC Intensive in New York.
Scheduled for December 10, 11:30 a.m. - 12:25 p.m. at the Sentry Centers on 730 Third Avenue, the workshop will focus on how technological progress, combined with shifting consumer preferences, provide more opportunities for key players in the television ecosystem to drive engagement and capture value. Attendees also will look at how advanced TV programming products create deeper engagement with viewers, resulting in increased engagement and higher ratings for programmers, and they will hear how advanced advertising products -- embedded in programming -- can drive new ad revenue for both programmers and operators.
The workshop's panelists include Brad Dancer, Senior Vice President of Audience and Business Development at National Geographic Channels; Kirk Dulaney, Executive Director of Strategic Business Development at Sony Electronics; Mike Ortman Vice President of Content Strategy and Operations at Comcast Cable Communications; and Aslam Khader, Chief Technology and Product Officer at Ensequence. Andy Addis, Senior Vice President of Business Development at Ensequence will moderate the panelists as they share first-hand experience and successes with one-screen interactivity.
"Our audience is intensely curious and always looking for new ways to engage with National Geographic Channel's award-winning shows," said National Geographic's Dancer. "I look forward to discussing the business case for adding interactive advancements to our popular Sunday night programming."
Workshop attendees will leave with an understanding of how to leverage the power of these new products, seamlessly distribute them to millions of viewers, and provide value to these viewers as well as to advertisers. "Viewers want more interactivity with their Television, which means there need to be integrated solutions that provide a more immersive experience," said Sony Electronic's Dulaney. "Sony is keen to deliver an interactive platform, giving the ability for viewers to use Television the way that they want and to enable programmers to offer new engagements with their viewers."
Ensequence creates and distributes advanced products for television advertising and programming across multiple platforms (cable, satellite, telco, connected TVs, and mobile). The advertising products create better engagement, measurability and ROI for advertisers resulting in new ad revenues for programmers and distributors. The programming products create deeper engagement with viewers leading to increased time spent viewing and higher ratings for programmers. Ensequence's customers include the largest and most innovative companies in the media industry: NBC, MTV, Nickelodeon, ESPN, Showtime Networks, Disney, Turner Broadcasting, HBO, QVC, AMC Networks, Comcast, Time Warner Cable, DISH Network and Verizon. To learn more, visit www.ensequence.com.
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