HispanicBusiness

BMW Guggenheim LabCentral Lab, Dr. Bhau Daji Lad Museum plazaArchitect's ModelPhoto: courtesy Atelier Bow-Wow(C) Solomon R. Guggenheim Foundation

MUMBAI, INDIA -- (Marketwire) -- 12/06/12 -- Opening in Mumbai from Sunday, December 9, 2012 through Sunday, January 20, 2013 and presented in collaboration with the Dr. Bhau Daji Lad Museum, the BMW Guggenheim Lab will offer free public programs and projects throughout the city under the theme ME=WE. On the third stop of this mobile initiative, the Mumbai Lab will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual ("me") and community ("we") interests.

Part urban think tank, community center, and public gathering space, the BMW Guggenheim Lab is a global project aimed at raising awareness of important urban challenges and inspiring an ongoing conversation in cities around the world. The six-week program at the Mumbai Lab's central site on the rear plaza of the Dr. Bhau Daji Lad Museum will be presented from 3 to 9 pm, Thursday through Monday. Activities also will be offered on dedicated dates from 5 to 9 pm at additional Labs in five communities throughout the city:

Horniman Circle (Fort): December 13 to 17
Priyadarshini Park (Malabar Hill): December 20 to 23
Sambhaji Park (Mulund East): December 27 to 30
Batliboy Compound (Mill Worker Colony): January 3 to 7
Mahim Beach (Mahim): January 10 to 13

"The purpose of the BMW Guggenheim Lab is to explore urban life in the streets, and through the eyes of the people who live in cities," said Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation. "After launching the Lab in New York and taking it to Berlin, we are excited to bring this project to Mumbai, one of the most complex, populous, and culturally rich cities in the world."

Mr. Philipp von Sahr, President, BMW Group India, said, "There is no better place to host the BMW Guggenheim Lab in Mumbai than the Dr. Bhau Daji Lad Museum -- and there is no better partner for this project than the Solomon R. Guggenheim Foundation. We fully realize that the Lab, after New York and Berlin, has already come a long way to connect the people of the world to jointly take on the challenges that lie ahead for all of us in the megacities of today and tomorrow. With this realization comes the knowledge that the reason for the Lab's success is each and every one who actively participates in this project, be it online or on site. In this regard, we are already convinced that Mumbai will once again prove to be a welcoming metropolis for new ideas and perpetual innovation."

"We are pleased to collaborate with the Solomon R. Guggenheim Museum and the BMW Group to bring the BMW Guggenheim Lab Mumbai to the Dr. Bhau Daji Lad Museum," said Tasneem Mehta, Managing Trustee and Honorary Director, Dr. Bhau Daji Lad Museum. "We hope that our series of interactive family programs and participatory activities will inspire Mumbai's youth to consider the future of urban life and their role in shaping it."