Apple will start manufacturing Mac computers in the US, and sees the possibility of making its own TV sets as an area of "intense interest," CEO Tim Cook said in two interviews released Thursday.
"We've been working on this for a long time, and we were getting closer to it," Cook told Bloomberg Businessweek about the company's plans to repatriate production of its Mac line from China.
"It will happen in 2013. We're really proud of it. We could have quickly maybe done just assembly, but it's broader because we wanted to do something more substantial. So we'll literally invest over 100 million dollars."
Speaking to NBC, Cook, who took over the company following the death of Steve Jobs last year, also appeared to corroborate rumours that Apple would soon bring its own TV set to market.
"When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook told NBC News anchor Brian Williams in an interview. "It's an area of intense interest. I can't say more than that."
Apple has long been thought to have plans to reinvent the TV in the same way that its iPod, iPhone and iPad reinvented the music player, smartphone and tablet computer, respectively.
In his biography Jobs was quoted as saying that he had "cracked" the problem of how to recreate television, but no details have yet been revealed.
Speculation has been rife however, with the TV expected to feature integration with Siri, a web camera for FaceTime video calling, iPad/iPhone as remote controls and connection to the iTunes media library.
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