News Column

The Hidden Value in Mobile's Long Tail

December 5, 2012

The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile.

Key Topics Covered:

I. Executive Summary

- The new mobileYouth Economy - Youth are key growth drivers

II. Global Snapshot 2013

- Global Mobile Youth Ownership 2013 - Global Mobile Youth Revenues 2013 - Global Youth ARPU hits a ceiling

III. Short Term Regional Growth Markets

- Mobile Youth Africa by Age Group - Mobile Youth Asia by Age Group - Mobile Youth Eastern Europe by Age Group - Mobile Youth Latin America by Age Group - Mobile Youth North America by Age Group - Mobile Youth Western Europe by Age Group

IV. What's next for mobile?

- What do global mobile owners need? - Future of mobile lies in its long tail

V. Youth will shape the future of mobile

- Youth are most likely to sleep with their mobile - Youth drive growth of global SMS revenue - Youth will drive growth of future mobile services

Source: (C)1994-2012 M2 Communications

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