The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile.
Key Topics Covered:
I. Executive Summary
- The new mobileYouth Economy - Youth are key growth drivers
II. Global Snapshot 2013
- Global Mobile Youth Ownership 2013 - Global Mobile Youth Revenues 2013 - Global Youth ARPU hits a ceiling
III. Short Term Regional Growth Markets
- Mobile Youth Africa by Age Group - Mobile Youth Asia by Age Group - Mobile Youth Eastern Europe by Age Group - Mobile Youth Latin America by Age Group - Mobile Youth North America by Age Group - Mobile Youth Western Europe by Age Group
IV. What's next for mobile?
- What do global mobile owners need? - Future of mobile lies in its long tail
V. Youth will shape the future of mobile
- Youth are most likely to sleep with their mobile - Youth drive growth of global SMS revenue - Youth will drive growth of future mobile services
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The Hidden Value in Mobile's Long Tail
December 5, 2012
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Source: (C)1994-2012 M2 Communications
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