Social media doesn't sell a thing, or does it? That's the topic of a new 41 minute Podcast and eGuide just released by Gregory FCA featuring Ed
McNamara, Director of Marketing and Communications at SHI International, the $4 billion IT solutions and services provider.
"Sales Enablement: The New Frontier of Social Media," shares how SHI has used social media to significantly increase the company's market awareness, visibility, and most importantly, drive sales enablement. Moderated by Rich Levin, SVP and Director of the Social Media Practice at Gregory FCA, the Podcast shares how sales managers, marketing professionals, Chief Marketing Officers and communications personnel responsible for building enterprise sales pipelines can:
Leverage social media to share meaningful content with qualified audiences
Efficiently generate hard-hitting, impactful content that resonates with buyers
Involve an entire sales force in the process to drive leads and build pipeline
Socialize the strategy throughout the organization to create buy-in and spur participation
Monitor and track program effectiveness
Expand sales pipelines and accelerate their flow rates through social media
"Before we implemented our program, we had virtually no presence on social media, and our traditional marketing techniques were no longer growing response and engagement as they once did," says McNamara. "After several days of training with Gregory FCA, coupled with the publicity and social content marketing program, we saw response rates and engagement levels go off the chart, helping us close more deals."
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