NEW YORK, NY -- (Marketwire) -- 12/03/12 -- C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced that it will host a viewable impression advisory webinar for display advertisers and agencies seeking to better understand viewable impressions in preparation for new industry standards, which are taking effect in Q1 2013. Jeff Greenfield, co-founder of C3 Metrics, will host the free 30-minute webinar on Tuesday, December 4th at 1:00 p.m. ET.
In this webinar, Greenfield will provide background on viewable impressions and the pending standards proposed by the IAB, ANA and 4A's. Furthermore, he will discuss how display advertisers can adjust their metrics to account for viewable impressions, have an immediate impact on ROI and gain a competitive advantage.
Specifically, attendees will learn how viewable impression technology works, implementation details, a viewable impression solution for cross-domain iFrames, and the important difference between utilizing "projections" versus measuring every impression. Greenfield will also discuss the Viewable Impressions Advisory published last month by George Ivie, the CEO of the Media Rating Council.
To register for the webinar or to learn more, please visit: http://viewableimpressions.org
About C3 Metrics
C3 Metrics is an award-winning digital media technology company providing solutions for viewable impressions, viewable conversions and online advertising attribution to agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of real-time, predictive solutions capture all consumer interactions with marketing messages online and off, while ensuring digital marketing resources are allocated to only the highest performing, viewable advertising impressions. Marketers receive a single source of truth for all of their data, which they use to improve return on ad spend through optimization and real-time communication. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
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