News Column

American Honda Reports All-Time Best November Sales: All-Time Record November for Company and Civic; RDX Fuels Double-Digit Acura Gain

PR Newswire

TORRANCE, Calif., Dec. 3, 2012 /PRNewswire/ -- American Honda reports an all-time record for the month of November, with November 2012 U.S. sales of 116,580 units, an increase of 38.9 percent compared with November 2011. The Honda Division posted November 2012 sales of 104,334 units, an increase of 41.0 percent compared with November 2011. Acura U.S. November sales of 12,246 units represents an increase of 23.6 percent over November 2011.

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda

-- Segment-leading Civic breaks 22-year-old November record (1990) with sales of 30,075 units, up 75 percent from a year ago -- All-new Accord continues to ramp up with 26,248 sales, up 82 percent from last November -- CR-V sets it ninth monthly sales record for 2012, up 36 percent to 22,333 sales

"We are now surpassing sales records set pre-recession, a true sign that our business has recovered," said John Mendel, American Honda executive vice president of Sales. "Honda's all-time best November demonstrates the fundamental strength of our core products. The new Accord is hitting its stride, and with the new Civic now arriving in dealerships, we're ready for a strong finish to 2012."

Acura

-- RDX sets its seventh-consecutive monthly sales record, up 129 percent from a year ago with 3,036 sales -- MDX was the top selling Acura model in November, with 3,368 sales -- ILX gains traction as the top selling Acura sedan in November, with 2,108 sales

"While the MDX leads the lineup in sales, the record-setting sales of RDX and ILX are doing a great job as the gateway to the Acura lineup in bringing new customers to the brand," said Jeff Conrad, vice president of Acura Sales. "The combination of Acura's growing lineup and rising industry sales are fueling Acura's momentum as we head into 2013."

The daily selling rate (DSR) is calculated with 25 days for November 2012 and 25 days for November 2011. Year-to-date, the DSR is calculated with 281 days for 2012 and 280 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For November 2012 Month-to-Date Year-to-Date November November DSR** MoM November November DSR** YoY 2012 2011 % Chg. % Chg. 2012 2011 % Chg. % Chg. ---- ---- ------ ------ ---- ---- ------ ------ 116,580 83,925 38.9% 38.9% 1,290,011 1,042,055 23.4% 23.8% Total Car Sales 65,925 40,997 60.8% 60.8% 710,567 554,764 27.6% 28.1% Total Truck Sales 50,655 42,928 18.0% 18.0% 579,444 487,291 18.5% 18.9% Honda Total Car Sales 60,120 35,849 67.7% 67.7% 642,391 498,375 28.4% 28.9% Honda Total Truck Sales 44,214 38,167 15.8% 15.8% 507,438 433,510 16.6% 17.1% Acura Total Car Sales 5,805 5,148 12.8% 12.8% 68,176 56,389 20.5% 20.9% Acura Total Truck Sales 6,441 4,761 35.3% 35.3% 72,006 53,781 33.4% 33.9% Domestic Car Sales 59,692 32,491 83.7% 83.7% 620,538 437,997 41.2% 41.7% ------------------ Honda Division 55,666 30,079 85.1% 85.1% 579,446 410,043 40.8% 41.3% Acura Division 4,026 2,412 66.9% 66.9% 41,092 27,954 46.5% 47.0% Domestic Truck Sales 50,455 40,205 25.5% 25.5% 540,396 450,127 19.6% 20.1% -------------------- Honda Division 44,014 35,444 24.2% 24.2% 468,390 396,346 17.8% 18.2% Acura Division 6,441 4,761 35.3% 35.3% 72,006 53,781 33.4% 33.9% Import Car Sales 6,233 8,506 -26.7% -26.7% 90,029 116,767 -23.2% -22.9% ---------------- Honda Division 4,454 5,770 -22.8% -22.8% 62,945 88,332 -29.0% -28.7% Acura Division 1,779 2,736 -35.0% -35.0% 27,084 28,435 -5.1% -4.8% Import Truck Sales 200 2,723 -92.7% -92.7% 39,048 37,164 4.7% 5.1% ------------------ Honda Division 200 2,723 -92.7% -92.7% 39,048 37,164 4.7% 5.1% ----- ----- --- MODEL BREAKOUTS BY DIVISION Honda Division Total 104,334 74,016 41.0% 41.0% 1,149,829 931,885 22.9% 23.4% -------------------- ------- ------ ---- ---- --------- ------- ---- ---- Fit 3,315 3,307 0.2% 0.2% 45,666 54,097 -15.9% -15.6% Memo: Fit-EV 26 0 0.0% 0.0% 48 0 0.0% 0.0% Accord 26,248 14,355 82.8% 82.8% 302,444 217,958 38.3% 38.8% Civic * 30,075 17,133 75.5% 75.5% 284,791 200,690 41.4% 41.9% Memo: Civic Hybrid 530 503 5.4% 5.4% 6,644 4,138 60.0% 60.6% S2000 0 0 0.0% 0.0% 0 3 -100.0% -100.0% Insight 238 749 -68.2% -68.2% 5,536 14,859 -62.9% -62.7% CR-Z 244 305 -20.0% -20.0% 3,949 10,766 -63.5% -63.3% FCX Clarity 0 0 0.0% 0.0% 5 2 149.1% 150.0% --- --- ----- Odyssey 9,318 9,143 1.9% 1.9% 116,854 95,579 21.8% 22.3% Crosstour 1,907 1,113 71.3% 71.3% 18,665 16,679 11.5% 11.9% Pilot 9,366 10,487 -10.7% -10.7% 103,482 104,656 -1.5% -1.1% CR-V * 22,333 16,426 36.0% 36.0% 255,919 196,787 29.6% 30.0% Element 0 63 -100.0% -100.0% 3 11,518 -100.0% -100.0% Ridgeline 1,290 935 38.0% 38.0% 12,515 8,291 50.4% 50.9% --------- ----- --- ---- ------ ----- ---- ---- Acura Division Total 12,246 9,909 23.6% 23.6% 140,182 110,170 26.8% 27.2% -------------------- ---- ---- TL 1,918 2,412 -20.5% -20.5% 31,326 27,954 11.7% 12.1% TSX 1,768 2,691 -34.3% -34.3% 26,723 27,389 -2.8% -2.4% Memo: TSX Wagon 384 224 71.4% 71.4% 3,820 2,915 30.6% 31.0% ILX 2,108 0 0.0% 0.0% 9,766 0 0.0% 0.0% Memo: ILX Hybrid 174 0 0.0% 0.0% 853 0 0.0% 0.0% RL 11 45 -75.6% -75.6% 361 1,046 -65.6% -65.5% --- --- ----- ----- --- ----- ----- ----- MDX 3,368 3,308 1.8% 1.8% 45,785 38,683 17.9% 18.4% ZDX 37 127 -70.9% -70.9% 725 1,478 -51.1% -50.9% RDX 3,036 1,326 129.0% 129.0% 25,496 13,620 86.5% 87.2% --- ----- ----- ----- ----- ------ ------ ---- ---- Selling Days 25 25 281 280 * Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate Month-to-Date Year-to-Date November November DSR** MoM November November DSR** YoY 2012 2011 % Chg. % Chg. 2012 2011 % Chg. % Chg. ---- ---- ------ ------ ---- ---- ------ ------ Hybrid 1,186 1,557 -23.8% -23.8% 16,982 29,763 -43.1% -42.9%

Photo: http://photos.prnewswire.com/prnh/20100923/HONDALOGOPRN Photo Desk photodesk@prnewswire.comAmerican Honda Motor Co., Inc.; Acura

Web site: http://www.honda.com/

Company News On-Call: http://www.prnewswire.com/comp/372013.html



Source: PR Newswire


Story Tools