SANTA ANA, CA -- (Marketwire) -- 12/27/12 -- The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the health trends expected to make headlines in 2013, according to a second annual forecast by a leading national research group studying health-related attitudes and behavior in America.
The Values Institute at DGWB, a social science research entity based in Santa Ana, Calif., used observational studies to identify the top health and wellness trends that Americans are most likely to embrace in 2013. A collaboration with DGWB's BalancedHealthy practice, serving clients in the health and wellness space, the annual ist is an extension of the Institute's work in values-based marketing and social entrepreneurialism and long-term partnership with the international research firm Iconoculture of Minneapolis.
The top five consumer health trends for 2013 will be:
1. Food Waste Consciousness. Waste not, want not, especially in the kitchen. A recent Eco Pulse survey found that 39 percent of Americans feel guilty about trashing food, more so than any other "green" sin. Some waste is unavoidable, though, and communities and corporations alike are converting compostable scraps into disposable cash. Marin County, Calif., has begun processing wasted food from local groceries and restaurants to generate electricity, and Starbucks has found a way to recycle coffee grounds and baked goods into laundry detergent. Meanwhile, new mobile apps like Love Food Hate Waste help consumers plan meals from leftovers and manage portion size.
2. Wellness in the Workplace. Employers are realizing that working health into the corporate agenda benefits waistlines and bottom lines. With healthcare costs expected to rise by 7 percent, companies are improving employees' health (and minimizing healthcare expenditures) by adding wellness programs. Plan on seeing more discounted gym memberships, group Weight Watchers accountability plans, and active design workspaces this year. The National Business Group on Health found that 48 percent of companies surveyed plan to use incentives to get workers involved in wellness in 2013.
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