The New York Times was the first outlet to report on this.
Kashmir Hill, over at Forbes.com, raises a good point: Uh, aren't most grams ALREADY ads? "It's almost flattering: your grams are worth paying for. You are as good a photographer as you imagine yourself to be as you take that smartphone snap and choose the perfect filter to highlight the exquisite texture of the home-whipped cream you just applied to your bounty of winter fruits. It's just that you're not the one who gets paid for the right to use the photo.
If this sounds familiar, it's because it's a page from the Facebook book. It sounds like Instagram is planning something along the lines of "Sponsored Stories." So if you go into a business and gram your experience, the business can use the gram in ads, probably targeted at your friends to encourage them to do the same."
What do you think about this?
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