News Column

Toothpaste, Toilet Paper and Texting -- Say Good Morning to Gen Y

Dec 17 2012 12:00AM

Marketwire

LogoThumbnailGeneration Y Internet Security: 2012 Cisco Connected World Technology ReportThumbnailGeneration Y Online Friendship: 2012 Cisco Connected World Technology ReportThumbnailGen Y and Technology: 2012 Cisco Connected World Technology ReportThumbnailGen Y and Smartphone addiction: Cisco Connected World Technology ReportThumbnailGen Y Smartphones and Shopping: 2012 Cisco Connected World Technology ReportThumbnailGen Y and the Connected Life: 2012 Cisco Connected World Technology ReportThumbnailGen Y Social Networking: 2012 Cisco Connected World Technology ReportTracker

SAN JOSE, CA -- (Marketwire) -- 12/17/12 -- Cisco (NASDAQ: CSCO) -- It's 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It's time to get ready for school or work -- what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they "would feel anxious, like part of me is missing," if they couldn't use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.

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