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Digilant Strengthens Executive Leadership for 2013

Dec 17 2012 12:00AM

Marketwire

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BOSTON, MA -- (Marketwire) -- 12/17/12 -- Concluding the banner year that was 2012, Digilant™, the leading consolidated media-buying platform, today announced three key executive promotions to continue to lead the company in its strategic rebranding, innovative product introduction, and rapid company growth. All seasoned members of the Digilant team, Patrick Robson was promoted to senior vice president sales for the United States, Ken Berquist was named chief revenue officer of Digilant global, and Daniel Davies was appointed vice president of advertising operations.

"We believe that investing in experienced team members will help us continue our remarkable success in 2013," said Digilant CEO Ed Montes. "Our constant improvements and product development is the result of the commitment and expertise of executives like Robson, Berquist and Davies. We're excited to have them lead in their respective roles."

Former vice president of the West and a member of the Digilant team since 2010, Patrick Robson now will be responsible for sales strategy and planning for the U.S. in his new position as senior vice president of sales. Prior to joining Digilant, Robson was CEO and part owner of Tag Worldwide, and opened and ran the U.K. office of Careerbuilder.com.

As Digilant's global chief revenue officer, Ken Berquist will focus on revenue generating activities including new market development, strategic partnerships and custom integrations with Digilant's tier one clients. Formerly the SVP business development, Ken will now work with agency and brand partners in the States and abroad.

The recently appointed vice president of ad operations Daniel Davies brings three years of executive experience at Digilant as the former director of U.S. advertising operations. In his new role, Davies will be responsible for overseeing the operations teams in Boston, New York and San Francisco as well as national business strategy.

In 2012, Digilant boasted an 85 percent increase in revenue and a 41 percent increase in staffing. With these new executive promotions, the company is on track to see continued growth in all areas in 2013 including growing its Boston headquarters by 20 to 30 percent. For more information, visit www.digilant.com or follow the company on Twitter at @Digilant_US.

About Digilant
Digilant is the leading consolidated buying platform with an innovative approach to combining semantic and behavioral targeting with custom buying algorithms which has made Digilant the market leader in multicultural segment targeting in the US and globally. Originally launched as Adnetik in 2009, Digilant is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. Digilant provides brand marketers and agencies with tools to achieve their goals, including brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. For more information, visit www.digilant.com.



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Media contact:
Laura Christo
451 Marketing
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Source: Marketwire


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