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SAN RAFAEL, Calif., Dec. 14, 2012 /PRNewswire-USNewswire/ -- According to Alcohol Justice, youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone(TM) Marin will rally in the Canal area of San Rafael Saturday to encourage Circle K and Al's Liquors to join other local retailers and voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

What: Rally and March

When: Saturday, December 15, 2012, 1:00 PM

Where: 981 Francisco Boulevard East, San Rafael, CA 94901 then march to:36 Medway Road, San Rafael, CA 94901

Who: Representatives from:

    --  Alcohol Justice    --  Alcopop-Free Zone(TM) Marin Coalition    --  Canal Community Parents & Residents    --  Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):        
    --  Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda    --  Are packaged in brightly-colored cans, similar to energy drinks    --  Are priced low enough to effectively target underage drinkers,        especially young women    --  Can be shelved wherever beer is available - including convenience        stores, gas stations, and mini-marts    --  In supersized 24 oz. single-serving containers with 12 percent alcohol        are the equivalent of 4-5 beers and cannot be consumed responsibly by        any age drinker    --  Encourage underage consumption and binge drinking which leads to serious        alcohol-related harm

The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Alcopop-Free Zone(TM) Marin Supporters:
    --  Albert Park Neighborhood Alliance    --  Alcohol Justice    --  Baja Tires    --  Being Adept    --  Canal Alliance    --  Families for Safer Schools    --  Healthy Marin Partnership    --  Healthy Novato    --  La Plaza Market    --  Marin County Board of Supervisors    --  Marin County Advisory Board on Alcohol & Other Drug Problems    --  Marin County Dept. of Health & Human Services Prevention Hub    --  Marin County Pharmacists Association    --  Novato Blue Ribbon Coalition for Youth    --  Novato City Council    --  Novato Friday Night Live    --  Novato Police Department    --  Novato Youth Council    --  Oscar's Tacos    --  Paradise Markets    --  Perry's Deli (Novato)    --  Picante Restaurant    --  Pharmacist Planning Service, Inc.    --  Salon Mirsa    --  San Rafael City Council    --  Santa Margarita Neighborhood Association    --  San Rafael Community Coalition    --  Sober Living in Mill Valley    --  Taqueria Mi Familia    --  Tiburon Town Council    --  Twin Cities Coalition for Healthy Youth    --  United Markets    --  YMCA - Marin County Youth Court    --  Youth Leadership Institute    --  Youth for Justice

Media Availability: For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Jorge Castillo 213-840-3336.

Contact: Michael Scippa 415-548-0492Jorge Castillo 213-840-3336    Photo:  http://photos.prnewswire.com/prnh/20110727/DC41105LOGOPRN Photo Desk, [email protected] Justice  

Web site:  http://www.AlcoholJustice.org/