News Column

San Rafael Circle K and Al's Liquors - Targets of Alcopop-Free Zone(TM) Marin Rally

PR Newswire

SAN RAFAEL, Calif., Dec. 14, 2012 /PRNewswire-USNewswire/ -- According to Alcohol Justice, youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone(TM) Marin will rally in the Canal area of San Rafael Saturday to encourage Circle K and Al's Liquors to join other local retailers and voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.


What: Rally and March

When: Saturday, December 15, 2012, 1:00 PM

Where: 981 Francisco Boulevard East, San Rafael, CA 94901 then march to:36 Medway Road, San Rafael, CA 94901

Who: Representatives from:

-- Alcohol Justice -- Alcopop-Free Zone(TM) Marin Coalition -- Canal Community Parents & Residents -- Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):

-- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda -- Are packaged in brightly-colored cans, similar to energy drinks -- Are priced low enough to effectively target underage drinkers, especially young women -- Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts -- In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker -- Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Alcopop-Free Zone(TM) Marin Supporters:

-- Albert Park Neighborhood Alliance -- Alcohol Justice -- Baja Tires -- Being Adept -- Canal Alliance -- Families for Safer Schools -- Healthy Marin Partnership -- Healthy Novato -- La Plaza Market -- Marin County Board of Supervisors -- Marin County Advisory Board on Alcohol & Other Drug Problems -- Marin County Dept. of Health & Human Services Prevention Hub -- Marin County Pharmacists Association -- Novato Blue Ribbon Coalition for Youth -- Novato City Council -- Novato Friday Night Live -- Novato Police Department -- Novato Youth Council -- Oscar's Tacos -- Paradise Markets -- Perry's Deli (Novato) -- Picante Restaurant -- Pharmacist Planning Service, Inc. -- Salon Mirsa -- San Rafael City Council -- Santa Margarita Neighborhood Association -- San Rafael Community Coalition -- Sober Living in Mill Valley -- Taqueria Mi Familia -- Tiburon Town Council -- Twin Cities Coalition for Healthy Youth -- United Markets -- YMCA - Marin County Youth Court -- Youth Leadership Institute -- Youth for Justice

Media Availability: For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Jorge Castillo 213-840-3336.

Contact: Michael Scippa 415-548-0492Jorge Castillo 213-840-3336 Photo: Photo Desk, photodesk@prnewswire.comAlcohol Justice

Web site:

Source: PR Newswire

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