News Column

Fast Break Towards a Greener Future

Dec 14 2012 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwire) -- 12/14/12 -- Editors Note: A video is associated with this press release.

On December 19, Air Canada Centre is slam dunking carbon pollution by offering fans the chance to carbon offset their game commutes.

Ticket holders for the Toronto Raptors vs. Detroit Pistons game who want to show their green spirit can visit www.justgreengame.com and register to have their travel to and from the arena carbon neutralized for free by Just Energy® and Air Canada Centre.

Just Energy, North America's green energy and offset expert, and Maple Leaf Sports & Entertainment work together to offset of Air Canada Centre's greenhouse gas emissions - through Just Energy's carbon offset service JustGreen Lifestyle™.

The green partnership - which is heading into its fourth straight year - has helped Air Canada Centre to become one of North American's greenest arenas, providing more than 6.7 million lbs of carbon offsets, annually.

"The primary goal is always to reduce environmental impacts first through greener choices and Air Canada Centre does an admirable job in reducing waste, energy consumption and making sustainable choices," says Ken Hartwick, CEO Just Energy. "The good news is we can all do more to counterbalance the carbon pollution we create - on game day and in our own lives, which is where carbon offsetting comes in."

JustGreen Lifestyle carbon offsets support green initiatives, like solar projects and methane gas capture programs at landfills. Carbon offsets help to counterbalance the environmental impacts of driving to the game, heating Air Canada Centre, running the scoreboards, concession stands and more.

"The average ticketholder travels 25.5 km to attend a game at Air Canada Centre," says Bryan Leslie, Director, Building Operations and Team Up Green, Air Canada Centre. "Whether you're a season ticket holder or a casual visitor - every commute contributes to carbon pollution, so it's important to learn how you can help," adds Leslie.

"Our hope for this green game is to educate fans on carbon offsetting so that they'll be inspired to learn what they can do in their own homes to help fight global warming, just like Air Canada Centre," he says.

For more information on JustGreen Lifestyle, carbon offset and a list of green living tips visit www.justgreencommunity.com.

Attending the game on December 19th?If all ticket holders offset their game commute on December 19th atwww.justgreengame.com:- We would offset 227,000 lbs of carbon emissionsWatching the game from home on December 19? You can help too!If 19,800 Raptors fans signed(i) up to www.justgreencommunity.comWe would offset 9.9 million lbs of carbon emissions which is equivalent to:- Offsetting the emission of 204 people for one year- Taking 881 cars off the road for 1 year- Planting 4,404 trees(i)Throughout the month of December, if you sign up for JustGreenLifestyle's free monthly e-Newsletter the company will donate 500 lbs ofcarbon offset on your behalf - free!



About Just Energy Group Inc.

Established in 1997, Just Energy (TSX: JE)(NYSE: JE) is primarily a competitive retailer of natural gas and electricity. With offices located across the United States, Canada and now the United Kingdom, Just Energy serves close to 2 million residential and commercial customers through a wide range of energy programs and home comfort services, including fixed-price or price-protected energy program contracts, the rental of water heaters, furnaces and air conditioners and the installation of solar panels. The Company's JustGreen® products provide consumers with the ability to help them reduce the environmental impact of their everyday energy use. Just Energy is the parent to Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, National Home Services, Momentis, Tara Energy and Terra Grain Fuels. Visit www.justenergy.com to learn more. Also, find us on Facebook and follow us on Twitter.

About Maple Leaf Sports & Entertainment (MLSE)

MLSE, one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels - Leafs TV, NBA TV Canada and GOLTV Canada and has a partnership with Live Nation - the biggest concert promoter in the world. MLSE has also invested in five of Toronto's sports facilities - Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA Training Grounds at Downsview Park, home of Toronto FC's Academy and the First Team's practice facility, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

To view the video associated with this press release, please visit the following link: http://justgreencommunity.com/get-involved/.

Ken Hartwick will be in Toronto on December 19th and is available for interviews to share more surprising facts and details about the challenge to taking the ACC carbon neutral.



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Contacts:
To book interviews and for more game day facts,
please contact: Strategic Objectives
David Weinstein, Kertney Russell or Debra Quinn
(416) 366-7735 or TOLL-FREE: 1-866-366-7733
krussell@strategicobjectives.com

https://justgreengame.com
http://justgreencommunity.com/get-involved/





Source: Marketwire


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