News Column

Hispanicize Unveils Music Fest

Dec. 13, 2012

Staff --

The inaugural Hispanic Music Festival at Hispanicize 2013 will showcase emerging music artists and Latin DJs, organizers announced. The musical acts will range from indie alternative rockers to salsa groups, along with some legendary music artists.

"Our festival will give the Latin music industry a powerful, 360-degree platform that will connect them directly with hundreds of Hispanic journalists, bloggers, brands and agencies -- the most strategic audiences Latin music artists want and need to perform in front of," said Manny Ruiz, founder and creative director of Hispanicize 2013.

Hispanicize 2013 will take place April 9-13, 2013, at the Eden Roc Hotel in Miami Beach, Fla.

The Hispanicize 2013 Music Festival includes nightly performances by up-and-coming Latin artists and Latin DJs, celebrity artists and a closing night event celebrating the cult classic film "La Bamba."

Related: Soledad O'Brien Named Hispanicize Co-chair, Latinovator

The festival is being put together by a committee composed of Linda Lopez of Live Nation, Fernando Rojo of Universal Music Publishing, Monica Taher of Getty Images Hispanic/Latin America, Bel Hernandez of Latin Heat Media, Vanessa James of Vanessa James Media, Rikki Rincon of Creative Juice Online and Roberto Somoza of World Clique.

There will be professional development sessions specifically focused on case studies and the business and marketing of the Latin music industry. The 15 sessions include discussions on how to measure the success of marketing through Latin music, and case studies about how social media can be leveraged to sell music.

PR Newswire contributed to this report.

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