The 2013 North American International Auto Show will benefit from continued renovations of Cobo Center's convention space as it showcases about 55 vehicle debuts, up from 44 total introductions last year, said Bob Shuman, vice chairman of this year's show for the Detroit Auto Dealers Association.
There are no major automakers missing this year: Jaguar-Land Rover return and Nissan has a new display to go with its new floor location.
"We see ourselves as in the top three to five international auto shows in the world," said Shuman, and No.1 in some measures such as media impact.
There are two full press days, Jan. 14 and 15, during which 10 worldwide vehicle debuts are scheduled for the second day. Among the press conferences is a single one by a Chinese automaker.
There were almost 5,200 media from 61 countries in Detroit for press days last year and while the number of domestic media is expected to be unchanged, international media registrations are up 15%. To help them, the media center has been moved to Michigan Hall from its previous location on the third floor of Cobo.
The show has been pushed back a week to aid travel for the industry executives and media who flock to Detroit to hear what they have to say and see their latest cars and trucks.
Attendance during the public days was about 771,000 last year and the expectation is an increase of 20,000-30,000 showgoers, weather permitting. Attendance peaked in the late 1980s at bout 820,000.
Public days run from Jan. 19-27.
An exclusive off-site gallery event with high-end vehicles will be held prior to the press days on Saturday Jan. 12. In past years it was held on the Sunday.
New for the 25th year as an international show is carving out time during the industry preview days for dealers to preview the new cars at the invitation of the automakers.
Tickets are on sale for the charity preview at $300 each. Last year the event raised $3 million for children's charities.
Meanwhile, the $279 million upgrade of Cobo continues and is now in the third and final phase.
Work on the new glass atrium and grand staircase from the main level concourse to the Detroit River won't be completely finished but a stage will be set up to use the area for events such as the announcement of North American Car and Truck of the Year awards to open press days as well as the ribbon cutting ceremony that precedes the black tie charity preview gala on Jan. 18.
Transforming Cobo Arena area into a ballroom and meeting rooms is slated for completion in June.
And Ford will again use Joe Louis arena for a global product unveiling during the show.
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