BOSTON, MA -- (Marketwire) -- 12/11/12 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Human Capital Management, Business Intelligence, Product Innovation and Engineering, and Marketing Effectiveness research practices.
"Strategic Talent Acquisition in the SMB Market: Alignment, Integration and Innovation" prepared by Madeline Laurano, Research Director, Talent Acquisition Solutions for the Aberdeen Group Human Capital Management practice, confirms that talent acquisition is no longer the exclusive domain of large enterprise organizations. Given the shortage of key skills and increased competition for talent, small to mid-sized businesses (SMBs) are rapidly adopting a more strategic process for identifying, attracting, and onboarding top talent. Although the motivations are the same, SMB organizations respond differently from enterprise organizations in terms of both process design and technology selection to align talent acquisition to business objectives, integrate disparate processes, and leverage social media. This report addresses the key trends and best practices facing the majority of today's organizations. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8267&camp=2.
"Big Data for Small Budgets," prepared by Nathaniel Rowe, Research Analyst for the Aberdeen Group Business Intelligence practice, advances the case that large volumes of business data collected from multiple sources provide a tremendous opportunity to analyze and understand business trends and customer behavior. The common assumption that the tools and expertise needed to take full advantage of the Big Data phenomenon are restricted to only organizations with both enormous datacenters and extensive resources. This report highlights four key technologies being used to drive business value from complex data sets, and an illustrative set of affordable solutions designed for startups, SMBs, marketing departments, business units, and cash-strapped enterprise-level IT departments. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8268&camp=2.
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