News Column

Using Social Media for Agency New Business

November 9, 2012

If Marketing Agencies are only using social media to attract new clients, they might find themselves waiting a long time to win that prized assignment.

Unless you play in a category where your prospects are highly active in the social space, most Marketers say that social media is not the place where they learn about new agencies.

According to a new survey by RSW/US only 16% of Marketers learn about new Agencies via platforms like LinkedIn, Twitter, and Facebook.

The survey: "2012 Agency & Client Perspective on Topics Related to Agency New Business" was conducted in September, 2012 among 101 Marketing executives and 168 Agency principals.

The Favorites Remain DominantMarketers state that they most often learn about Agencies via means that we would least expect in this day of high tech and advanced communications options.

58% of Marketers state that they most often learn about new Agencies via emails. 49% say they learn about new Agencies via phone calls, and 49% say they learn about new Agencies by mailings they receive directly from Agencies.

Sounds Easy, But It's Not So SimpleOf the 83% of Agencies that stated obtaining new business was no easier or harder than it was last year, 59% say it is because it's so hard to bust through and get new Marketing prospects to listen.

Key is IntegrationAccording to Mark Sneider, Owner/President of RSW/US, "We suspect what makes it tougher to break through is Agencies are either only using one platform (like social) or they are stopping and starting and not trying hard enough to find their way into the Marketer's world." Sneider continues, "Having a well integrated program that is consistent in its messaging is what's most critical. You never know what a Marketer is going to be most receptive to, so you need to connect on as many platforms as possible."

About RSW/USRSW/US is a full service, outsourced agency new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Lee McKnight, Jr. at lee@rswus.com.


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Source: Copyright PRNewswire 2012


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