THOUSAND OAKS, CA -- (Marketwire) -- 11/08/12 -- Xirrus®, the leader in high-performance wireless networks, today announced the Xirrus Alliance Network (XAN) to empower channel, managed services, consulting services, and technology partners of wireless network technology to deliver best-in-class mobile solutions for the enterprise. The XAN is built on a two-tier model, with resellers purchasing from Xirrus authorized distributors, gaining substantial benefits, support, and deal opportunities to increase their wireless networking business. Differentiating the program, Xirrus has signed a distribution agreement in North America with Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc., that provides Xirrus resellers with presales technical support, order fulfillment management, bundled solutions, customized configurations, business planning, and flexible financing, along with other services.
The XAN channel partner program is designed to attract premier partners seeking world-class wireless technology for further development of their Wi-Fi business offerings. The program uses a single sign-on Partner Relationship Management (PRM) tool for all partner communications and interactions with Xirrus. It provides partners with powerful self-management and communication selection capabilities and eliminates the administrative burden for deal registration, special pricing approvals, and lead follow-up management of traditional partner programs. The PRM also positions the partner as an integral part of the Xirrus demand generation programs with fast access to sales-ready leads and opportunities. XAN channel partners have access to a wealth of sales tools like video case studies, industry and solution briefs, specialized channel-ready campaigns, vertical-marketing tools, a competitive TCO tool, and advanced competitive 802.11ac program pricing.
"For providers that introduce a program structure that rewards and recognizes channel partners (including resellers) for the value they bring to the business for investments in gaining competencies, specialization and vertical expertise, it is a very different model than the volume-based programs seen across the industry today," said Tiffani Bova, research vice president, Gartner. "By tying those competencies and specializations with partner levels, providers are able to clearly understand the true capabilities of their ecosystem without being distracted by sales volumes. At the end of the day, it is all about putting the right partners with the right skills in front of the right customers at the right time."(1)
"As the heavy load of BYOD and rich media crushes traditional wireless networks, we continue to see mounting interest in our high-performance WLAN solutions," said Shane Buckley, Xirrus CEO. "Xirrus looks forward to drawing from Arrow ECS's broad community of vertical-market solution providers to extend our market share across North America. This agreement aligns with our commitment to continue expanding the Xirrus Alliance Network Global Partner Program."
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