News Column

Lexus Gives Auto Enthusiasts a Combination of Luxury, Art, and Entertainment at The Miami International Auto Show

Nov 8 2012 12:00AM

Hispanic PR Wire

MIAMI, Nov. 8, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Lexus will entertain auto enthusiasts with its Lexus Listening Lounge at The Miami International Auto Show, where it will showcase its latest luxury vehicles including the completely redesigned 2013 Lexus ES 350. Throughout the week, the Lexus Listening Lounge will feature performances by prominent musical acts. Additionally, visitors will be able to view the Lexus "Art Galleries & Back Alleys" project, a unique collaboration by two internationally recognized Hispanic artists who transformed a Lexus CT 200h into a work of art.

"The Lexus Listening Lounge gives people an opportunity to enjoy top-notch talent while viewing all the new models in the Lexus line-up for 2013," said Brian Smith, Lexus vice president of marketing. "Combining the Lexus Listening Lounge with this innovative art project brings a new and exciting cultural dimension to the Lexus Auto Show display."

Recently seen on "Good Day LA" and "American Latino TV," "Art Galleries & Back Alleys" is making its Miami debut. Once a prototype, ready to be crushed and recycled, this Lexus CT 200h was put in the hands of two prominent Hispanic artists, Patssi Valdez and Vyal Reyes. They explored the intersections between engineering and art, luxury and culture´┐Żand created a masterpiece that incorporates the expressions and techniques often featured in Hispanic art.

The Lexus Listening Lounge will feature live music by top artists including Colombian born Duina Del Mar; Winner of Miami New Times ' Best Band 2012 Readers' Choice Award, PALO!; Puerto Rican hip-hop and pop artist, JAN; Urban/Pop Duo's from Puerto Rico, Domino Saints; Two-time Grammy nominated artist, Locos Por Juana; Modern Pop group, Hola Hi; and Latin groove, rock and reggae musicians, Araka.

Lexus embraces the diversity of the current market by celebrating the richness and creative impact of Hispanic culture. For an exclusive look into how Lexus continues to celebrate Hispanic culture, visit http://www.vidalexus.com. For press inquiries and credentials to the show, please contact Nicole Elias at Nicole.elias@waltonisaacson.com or (323) 556-2802. For more information on the Miami International Auto Show hours and details, visit http://www.sfliautoshow.com.

Share and follow using hashtag #vidalexus twitter handle @Lexus

Lexus website: http://www.vidalexus.com

ARTIST SCHEDULE:

Duina Del Mar-Friday, November 9; 7:30-8:00pm Performance; 8:30-9:00pm Meet & Greet

Locos Por Jauna-Saturday, November 10; 5:00-5:30pm Performance; 6:00-6:30pm Meet & Greet

Domino Saints-Sunday, November 11; 5:00-5:30pm Performance; 6:00-6:30pm Meet & Greet

Hola Hi-Thursday, November 15; 7:30-8:00pm Performance; 8:30-9:00pm Meet & Greet

Jan-Friday, November 16; 7:30-8:00pm Performance; 8:30-9:00pm Meet & Greet

Araka- Saturday, November 17; 5:00-5:30pm Performance; 6:00-6:30pm Meet & Greet

PALO!-Sunday, November 18; 5:00-5:30pm Performance; 6:00-6:30pm Meet & Greet

About Lexus

Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 231 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

SOURCE Lexus



Source: Hispanic PR Wire