News Column

Dunkin' Donuts Partners With Universal Music Latin Entertainment for "Noche de Estrellas"

Nov 8 2012 12:00AM

Hispanic PR Wire

CANTON, Mass., Nov. 8, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced it is continuing its commitment with Universal Music Latin Entertainment (UMLE) to make Dunkin' Donuts coffee part of Latin music's big night. Dunkin' Donuts is the exclusive coffee provider of "Noche de Estrellas," the highly anticipated, invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on November 15. Artists and top personalities from the music, television and entertainment industries are expected to attend the festivities, where Dunkin' Donuts' Original Blend Coffee will help keep the stars running throughout the night. Cosmopolitan en Espanol will also be showcasing a cutting-edge fashion show to the star-studded audience, making this a night where the top contenders of coffee, music and fashion join forces.

"We are proud to continue our sponsorship of Universal Music Latin Entertainment's exclusive event for the second year in a row to celebrate the greatest night in Latin music and entertainment," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "Dunkin' Donuts is always looking to identify meaningful opportunities to build brand loyalty and deepen our relationships with our multicultural guests and this partnership allows us to engage in the excitement of the big night with both new and existing consumers."

To celebrate with its fans on Facebook, Dunkin' Donuts is also making it easy for people all over the world to enjoy songs from some of Latin music's most popular stars. Starting on October 31st, the brand will launch a free, customized music shop tab on the Dunkin' Donuts Facebook page (http://umusic.ly/DDMusic ), allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year's hottest nominees of Latin music's big night. The Facebook application will be available to fans through November 22nd and will also feature exclusive photos and videos from "Noche de Estrellas."

"We are very excited to continue our successful sponsorship with Dunkin' Donuts. The brand's vision on the use of technology and social media to engage new and existing consumers is on par with ours. Dunkin's commitment to the Latin community and support of Latin music is what continues to make this a successful and exciting partnership," said Gustavo Lopez, executive vice president of brand partnerships, business development and digital, Universal Music Latin Entertainment.

As part of the partnership, Universal Music Latin Entertainment will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.

In recent years, Dunkin' Donuts has introduced both limited time offerings and permanent menu items featuring bold and exotic flavors inspired by Latin culture in select markets, such as the Dulce de Leche Latte and Cafe Con Leche in South Florida, as well as its "La Merienda" pairing of Dunkin' coffee with a delicious croissant in New York.

To learn more about Dunkin' Donuts, visit http://www.DunkinDonuts.com or follow us on Facebook (http://www.facebook.com/DunkinDonuts ) and Twitter (http://www.twitter.com/DunkinDonuts ).

About Universal Music Latin Entertainment

Universal Music Latin Entertainment (UMLE) is comprised of Universal Music Latino, Machete, Fonovisa, Disa, Universal Music Mexico & Central America, the Edimonsa, Disa, Fonovisa and Universal Latin publishing catalogs, and GTS Global Talent Services, a management service division. UMLE is a division of Universal Music Group, the world's leading Music Company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation. Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Show Dog-Universal Music, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency. Universal Music Group is a unit of Vivendi, a global media and communications company.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit http://www.DunkinDonuts.com .

SOURCE Dunkin' Donuts



Source: Hispanic PR Wire


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