HispanicBusiness

Dell Cloud Business Applications today announced that emotive, a cloud based mobile application platform provider for the enterprise, has selected Dell to deliver a cloud solution with Pardot marketing automation, Adobe EchoSign esignature, and AppExtremes Conga Composer integrated into their existing CRM application.

emotive provides developers with a platform to rapidly build and deploy fast, secure, and scalable enterprise mobile applications. It is an end-to-end, integrated solution built by enterprise developers for enterprise developers. By reusing existing skills, web assets, and an open standards-based development approach, developers can slash development time over traditional and native mobile application approaches, drive down development and deployment costs and avoid vendor lock-in.

emotive was looking for a simple, unified marketing automation solutions to build, manage and measure their sales pipeline. The company selected Dell Cloud Business Applications to deliver a marketing automation solution along with cloud-based eproposal and esignature solutions integrated to their CRM application. By providing bundled software and services and creating a one-stop-shop for small-to-medium business (SMB) customers, Dell Cloud Business Applications was able to get emotive up and running in a day and in time for a major product launch.

"In order to serve our customers more effectively, we needed to find a way to simplify our approach to marketing automation," said Scott Crawford, vice president of sales, emotive. "Working with Dell Cloud Business Applications, leveraging their partnership with Pardot, and taking advantage of their Salesforce integrated solution arms us with the information to provide our customers with a breadth of solutions and services that will help them succeed in their industries."

"Helping companies grow and thrive is key to Dell's overall business strategy and is a driving force behind our delivery of integrated cloud software applications," said Bill Odell, senior director of marketing, Dell Cloud Business Applications. "By providing emotive with an integrated solution for their marketing automation needs, we are able to help them achieve their goals effectively and efficiently to ultimately set their customers up for success."