News Column

Walmart "Guarantees" Customers its Best Black Friday Ever

Nov 8 2012 12:00AM

Hispanic PR Wire

BENTONVILLE, Ark., Nov. 8, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Walmart unveils its best Black Friday assortment and pricing ever offered. Revealed to customers on Walmart.com, its Facebook wall and mobile app, the retailer's Black Friday circular showcases hundreds of brand name electronics, toys, apparel, sporting goods and items for the home � backed by Walmart's ad match guarantee � available during three events starting at 8 p.m. on November 22.



In addition to offering amazing low prices on the season's top gifts, Walmart is taking the historic step to ensure wishlist items like the Apple iPad2 are available for customers during a special one-hour event on Thanksgiving.



"We know it's frustrating for customers to shop on Black Friday and not get the items they want," said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. "This year, for the first time ever, customers that shop during Walmart's one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price."



One-Hour Guarantee: Due to the large quantity of product already secured, Walmart guarantees that customers who are inside the store and in the queue line between 10 p.m. and 11 p.m. local time on November 22 can purchase the following electronics at special low prices:

•Apple iPad2 16GB with Wi-Fi � $399 plus get a $75 Walmart Gift Card •Emerson 32" 720p LCD TV � $148 •LG Blu-ray� Player � $38





If any of these items happen to sell out before 11 p.m. local time, Walmart will offer a Guarantee Card for the item which must be paid for by midnight and registered online. The product will then be shipped to the store where it was purchased for the customer to pick up before Christmas.



Three Events � One Destination: This year, Walmart will be kicking off its in-store specials at 8 p.m. on Thanksgiving Day, followed by its big electronics event at 10 p.m. and a weekend full of savings starting at 5 a.m. on Friday, November 23.



"No matter our customer's shopping preference � whether it is to stay up late or shop early � they will find amazing low prices on the broadest assortment we've ever offered," added Mac Naughton.



A few of the top items available in store, while supplies last, include:

8 p.m. on November 22: Gifts for the Entire Family � Toys, Gaming, Home and ApparelXbox 360 4GB + SkyLanders Bundle � $149 •Wii Console� $89 •More than 100 video games priced at $10, $15 or $25 each •Top Toys of the Season: Leappad 1.0 Learning Tablet ($65) and Furby ($45) •Razor Accelerator 12-Volt Electric Scooter � $79 •Fisher Price Power Wheels Jeep Wrangler 6-Volt Ride Ons (Hot Wheels and Barbie) � $89 each •Licensed Boys' and Girls' 2-Piece Sleep Set � $4.50 each •Mens and Ladies Denim � $9.50 each •Home appliances such as a Crock Pot6-Quart Slow Cooker and Mr. Coffee Programmable 12-Cup Coffee Maker � $9.44 each •Shark Steam Pocket Mop and NinjaPulse Blender � $39 each •Fashion Dolls such as Barbie\xAE, Bratz\x99 and Disney\xAE Princess \x96 $5 each •Hundreds of DVD and Blu-ray movies such as Brave, The Amazing Spiderman, Hunger Game ranging from $1.96 to $9.96 each •Better Homes and Gardens\xAE 700-Thread Count Sheet Set \x96 $19.96 •48" Air-Powered Hockey Table \x96 $29.86 •14' Trampoline with Enclosure and Bonus Flash Light Zone \x96 $159

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