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RAPP's Zihla Salinas and Jessie Kernan Selected as Winners of 2012 Direct Marketing News' 40 Under 40

Nov 6 2012 12:00AM



LOS ANGELES, CA -- (Marketwire) -- 11/06/12 -- Zihla Salinas, RAPP's U.S. Chief Business Development Officer, and Jessie Kernan, RAPP's U.S. Chief Strategy Officer, were both honored as 2012 Direct Marketing News' 40 Under 40 Direct and Digital Marketers.

Having not one, but two C-level female executives on the list is a testament to RAPP's dedication to diversity of experience and talent. In the words of Bob Horvath, RAPP's Global Chairman and CEO, "We fully embrace those whose vision demonstrates a commitment to innovation and propels us to the forefront of the industry. Zihla and Jessie are perfect examples of the excellence we strive for in all facets of our company."

The annual 40 Under 40 Awards honors the "brightest and most ambitious talented professionals in the direct and digital marketing field." Professionals are nominated by their peers and managers for their outstanding work, work ethic and the impressive milestones they have achieved before their 40th birthdays. According to Direct Marketing News, "their work is helping to guide other marketers in mastering such areas as integrating digital and social within their direct marketing initiatives, using Big Data to inform marketing decisions, and building customer loyalty at a time when customers have never been more promiscuous. Their stories are ones of determination, creativity, and adaptability."

As Chief Business Development Officer, Zihla Salinas is responsible for the development of RAPP's client relationships across the U.S. She partners with clients to discover trending opportunities and solve difficult business challenges for brands that are seeking growth in loyalty, measurement, culture and creativity. Her dedicated leadership ensures that relationship opportunities are maximized and clients are paired with the solutions and teams to propel their business forward.

"I'm humbled to be included in such a dynamic and talented group," said Salinas. "I'm also honored to work for a company that not only has an amazing heritage, but is truly driving toward the future."

In her role as RAPP's Chief Strategy Officer, Jessie Kernan oversees the strategic value proposition for RAPP across the U.S. network of offices. She is responsible for organizational structure, talent, method and innovation within the strategy department, and more specifically for solutions to business and marketing problems -- delivered through the disciplines of Decision Sciences and Experience Planning.

"It's an honor to be recognized in the 40 Under 40. I lean forward with purpose, so for me this is a symbol of the real accomplishment of having stretched people to think bigger, and brands to better connect with their customers," said Kernan.

Read more on RAPP's executive leadership team and view behind-the-scenes photos from the photo shoot on Facebook.

About RAPP
RAPP ( is one of the world's leading multichannel marketing agency networks. RAPP creates brand experiences that change how people think, talk, act and feel about brands. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries. RAPP is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Elkie Griffin
DiGennaro Communications
(212) 966-9525

Source: Marketwire

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