News Column

Starbucks Introduces the $7 Cup o' Joe

Nov. 29, 2012

L. Arias, The Tico Times, San Jose, Costa Rica

starbucks

Seattle-based coffee giant Starbucks recently introduced its most expensive coffee ever, Costa Rica Finca Palmilera, in 48 of its U.S. stores -- half of those stores in Seattle.

Costa Rica Finca Palmilera is made from a rare coffee variety called Geisha, which is found in Central America and is famously difficult to cultivate. It is grown at Tarrazu, south of San Jose, by brothers Marvin and Didier Sanchez, who set aside just three hectares of their estate to grow Geisha coffee.

In addition to the $7 cups, the Reserve Costa Rica Finca Palmilera Geisha varietal coffee is being sold at just 46 Clover Starbucks stores (all in the Pacific Northwest), at $40 for a half-pound.

A customer can order a "tall" size Clover-brewed cup of this coffee for $6. A "grande" cup is $7.



Source: (c)2012 The Tico Times (San José, CRI) Distributed by MCT Information Services


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