News Column

Netpage App Allows Magazine Content Sharing

Nov. 25, 2012

Adrian McCoy

Nov. 25--Now there's a smartphone and tablet app for readers who enjoy print magazines but who want to be able to share content with others as online readers do.

Netpage gives readers the best of the print and digital worlds by turning print media into an interactive experience like the one of reading online.

The Netpage app is launching with the December issue of Esquire. All future Esquire issues will be Netpage-enabled, and Esquire publisher Hearst plans to add other titles in 2013.

Just point the iPhone or iPad at a page and tap the screen to get a high resolution digital clipping of the pages you want to save. Readers can clip, save and share digital versions of articles, ads and photos, and buy some items directly from the page. They can save an article to read later on their iPhone or post something they like on Pinterest boards. And they can share what they read through emails or text messages and on their social networks.

There is also enhanced content. For example, readers can use the Netpage app to scan Equire's December cover and watch an exclusive video of Bradley Cooper.

The iTunes app is free.

TGI Cyber Monday

It's Cyber Monday Eve, and many are gearing up for Monday's official launch of the online holiday shopping season. And there are several apps designed to guide consumers quickly to the best deals.

TGI Cyber Monday browses by store or by category, and searches for bargains at more than 100 retailers, including Amazon, Wal-mart, Target, Kohl's, Best Buy and Zappo's. The user can create a shopping list within the app. There are free and 99 cent versions for iPhone/iPad and Android.

www.tgicybermonday.com

The Find

The Find compares prices, sets price watches and locates items in nearby stores. Its free catalog app for Android and iPad searches printed catalogs www.thefind.com

RetailMeNot

Using geo-fencing, RetailMeNot's mobile app for Android and iPhone generates coupons when the user walks near stores. At RetailMeNot's website, shoppers will find coupon codes for many online retailers and a list of places offering free shipping.

The RetailMeNot Facebook app suggests products based on brands the user has "liked" on Facebook.

www.retailmenot.com

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(c)2012 the Pittsburgh Post-Gazette

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