News Column

Campaigns' Use of Data Brings Concerns

Nov. 24, 2012

THE WASHINGTON POST

political campaign, election, data usage

WASHINGTON - Shortly before Election Day, a Stanford graduate student reported that the campaign websites of both President Barack Obama and Republican Mitt Romney were "leaking" personal information about their supporters through careless data handling.

Had it been Facebook and Google, a federal investigation might have ensued, and the companies could have suffered significant public relations setbacks and perhaps fines. But the Federal Trade Commission, the government agency most focused on personal privacy, has no jurisdiction over campaigns or political groups.

That is a small example of what privacy advocates say is a big problem with efforts to protect personal information in the United States: The politicians are not guarding the chicken coop. They are the foxes.

Obama's sophisticated use of Big Data gave him a crucial edge in what, based on popular support alone, should have been a close election. Republicans are desperate to catch up. But it's not clear who is positioned to protect the rights of voters at a time when politicians from both parties increasingly build their campaigns on the insights that commercial data brokers provide.

Washington has a community of professional privacy advocates at places such as the ACLU, the Electronic Privacy Information Center and the Center for Digital Democracy. Jeff Chester, executive director of the Center for Digital Democracy, said he approached both presidential campaigns to express his concerns long before the election. But he got nowhere.

"Maybe we're digital Don Quixotes," Chester said. "There was a lack of interest, not surprisingly."

People routinely tell pollsters that they're concerned about online privacy, and Chester and his colleagues in the field count some allies on Capitol Hill and in the White House. The FTC under Chairman Jon Leibowitz and David Vladeck, head of its Bureau of Consumer Protection, have made the agency far more aggressive on consumer privacy generally - even if political campaigns are beyond their reach.

Yet overall the laws in the United States are much less strict than in Europe, where there are tight limits on what personal information can be collected and how long it can be kept. Companies caught crossing the line can provoke furious backlashes among their users.

The American political landscape, by comparison, is amorphous when it comes to privacy. There are widespread concerns on both the right and left but no single, coherent constituency demanding greater protections.

For all the talk in recent years about online privacy, data- hungry Google remains the most popular search engine and data- hungry Facebook the most popular social media site. Both worked closely with the campaigns and also have growing lobbying operations in Washington. Google's Executive Chairman Eric Schmidt was a regular visitor at Obama's Chicago campaign headquarters, say those who worked there, offering advice to the campaign's data-savvy technologists.

Privacy advocates say the tide will eventually turn, when Americans truly understand the extent to which their information is collected and traded. A recent poll by the University of Pennsylvania's Annenberg School for Communications found that nearly two-thirds of people would be less likely to support a candidate who bought data about voters' online activities and used it to tailor political ads.

"People still don't quite understand this stuff," said Joseph Turow, the lead researcher on the Annenberg poll. He said politicians are "hoping people will, quote-unquote, get used to it."





Source: (C) 2012 Charleston Daily Mail. via ProQuest Information and Learning Company; All Rights Reserved


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