News Column

Tito El Bambino and Wendy's "Unwrap" New Mozzarella Chicken Supreme Sandwich

PR Newswire



DUBLIN, Ohio, Nov. 20, 2012 /PRNewswire/ -- Latino sensation Tito El Bambino and Wendy's((R) )announced Sunday the identity of the secret sandwich featured in the "Wendy's Secret Sandwich" Contest earlier this month. Fans can check out Tito El Bambino's announcement at www.celebraconwendys.com/sandwichsecreto. Later this month, the lucky winner of the contest, who will be traveling to see Tito El Bambino in concert next year, will be posted on Wendy's Latino Facebook page at www.facebook.com/wendyslatino.

In the "Wendy's Secret Sandwich" contest, entrants guessed the five ingredients of the new sandwich, the Mozzarella Chicken Supreme Sandwich, via a Facebook tab that allowed users to build and submit their sandwich entry online.

Those who guessed a homestyle filet of premium all white meat chicken, topped with creamy parmesan sauce made from real buttermilk, sour cream and Parmesan cheese, two slices of natural Mozzarella cheese, and finished off with lettuce and tomato -- all on a butter toasted bun -- were entered in the random drawing to win VIP tickets to see Tito El Bambino in concert. All Wendy's fans can enjoy this flavorful sandwich, now available at participating Wendy's, for a limited time.

"We're dedicated to providing our customers with distinctive, unique flavor combinations with premium ingredients," said Jesus Valdez, Wendy's Director, Brand Management for U.S. Hispanic Markets. "This is the time of year to enjoy all that the season has to offer, and now that the secret sandwich is out of the bag, we're excited to offer this delicious sandwich to our fans."

The contest winner, who correctly guessed the ingredients of the Mozzarella Chicken Supreme Sandwich, will be on their way on the trip of a lifetime to meet reggaeton and pop artist Tito El Bambino. The winning prize pack includes VIP tickets to one of Tito El Bambino's concerts next year, round trip airline tickets for the winner and a companion, and accommodations for one night.

"Congratulations to the winner and thanks to all the Wendy's fans who entered the Secret Sandwich contest who share my passion for good flavor and good music," said Tito El Bambino. "I'm looking forward to sharing a Wendy's Mozzarella Chicken Supreme Sandwich with the contest winner in person."

Fans can visit Wendy's Latino Facebook page at www.facebook.com/wendyslatino for news on the latest products, offerings and contests, including the "Como es el Sabor de Tus Fiestas? Contest," which opens this week at www.celebraconwendys.com/fiestas.

About Tito El BambinoOne of the pioneers of reggaeton, Tito "El Bambino" debuted his solo album "Top of the Line" in 2006. His newest album "INVICTO" will be released in November 2012. The artist is the recipient of a Latin Grammy((R)), a winner of nine Billboard Music Awards((R)), four Premios Lo Nuestro((R)), 11 American Society of Composers Authors and Publishers (ASCAP((R))) awards and was twice named Songwriter of the Year by ASCAP. He is known for being a spokesperson against violence and an activist against drugs and the mistreatment of children.

About The Wendy's CompanyThe Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com, or www.aboutwendys.com.

MEDIA CONTACTS: Kristin Kelley, 404-879-9248kristin.kelley@ketchum.comWendy's

Web site: http://www.wendys.com/



Source: PR Newswire


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