News Column

Social Log-in Helps Search Mojo Drive Revenue With Marketo

Nov. 20, 2012

Marketo, the leading provider of cloud-based marketing software, today announced that Search Mojo is achieving dramatic increases in sales efficiency to power its success and speed growth. By using Marketo's powerful and complete marketing software, search engine marketing agency Search Mojo has been able to nearly double its opportunities won without adding a single sales representative.

An honoree on the Inc. 500|5000 list in 2012, noted for fast growth and success, Search Mojo is led by CEO Janet Driscoll Miller. Miller says using Marketo(R) is easy and that it saves her time and money.

"We switched to Marketo in the fall of 2011, realizing it was the intuitive and feature-rich automation solution we'd been looking for but hadn't yet found," said Miller. "Marketo has streamlined and prioritized our entire marketing-to-sales pipeline and created tremendous efficiency for our team. Calling 10 'win-ready' leads is far more effective than cold-calling 100 unvetted prospects, and Marketo has really enabled us to implement a 'quality over quantity' marketing engine that is crucial to our success."

Key success metrics from Search Mojo's use of Marketo:

-- Sales leads to opportunity: 26% improvement

-- Increased Opportunities to wins: 85% improvement

-- Time to close: 8% improvement, approximately one week faster

In the past year, Search Mojo has expanded its marketing campaigns under Marketo to include such innovative tactics as webinars, which have resulted in a bounty of new leads; and social log-in pages, which have reduced friction to increase lead conversion. Search Mojo even employs Marketo with its clients, using Marketo's user- and visitor-friendly landing pages to ensure pay-per-click customers get higher conversion rates and increase their time to value.

"Marketo is a tool that's helped us succeed, in one of the hardest environments to be a high growth company," Miller continued. "We've kept our footing and keep closing new clients; using Marketo's marketing software has helped us be where we are today."


For more stories covering the world of technology, please see HispanicBusiness' Tech Channel



Source: Copyright PRNewswire 2012


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters