NEW YORK, NY -- (Marketwire) -- 11/20/12 -- Allvoices, one of the world's largest citizen journalism sites, today announced its affiliation with ad:tech, the largest digital marketing show in the world. This collaboration leveraged specialized teams of Allvoices' contributors to create, curate and amplify highly relevant and compelling content for both ad:tech's San Francisco and New York events in 2012. The Allvoices contributors were able to share news and exclusive video interviews from each U.S. ad:tech event that engaged audiences at the show and worldwide, across all social media channels.
ad:tech decided to work with Allvoices to provide the global online advertising community, attendees and fans of the event with a blend of traditional long-form show coverage and engaging, real perspectives from a team of expert writers formed from Allvoices' global base of citizen journalists. Allvoices' coverage of ad:tech included pre-conference buzz, live event reports, videos, post-event wrap-ups and recaps.
"Allvoices provided a strong voice for both our San Francisco and New York conferences, not only in building interest before the events, but in reporting from the show floor and enabling those who couldn't attend to experience the excitement in a way they've never been able to before," said ad:tech's Marketing Director, Debbi Dougherty-Roth. "We have been thrilled with the traction the stories are seeing in social media and search marketing. Allvoices has become a perfect companion to our other publicity and social efforts for ad:tech. We hope to continue this great collaboration in 2013."
Powered by patent-pending technology that ensures quality content at scale, Allvoices' global network of 500,000 citizen journalists from 191 countries can be relied on for trusted, real-time coverage of time-sensitive events, breaking news and conferences. Brands seeking deeper engagement with audiences can also leverage Allvoices' search and social media-optimized platform to extend reach and uncover unique, relatable perspectives on news and events.
"ad:tech has been an ideal collaborator for our special event coverage program," said Aki Hashmi, senior vice president and general manager of PulsePoint's owned and operated media group. "News travels quickly and changes by the minute in the advertising and technology space, and ad:tech has become a hub for breaking news. Our contributors ensure that those stories are not only captured but also socialized among highly relevant audiences online."
To learn more about Allvoices and check out the recent coverage of ad:tech New York, visit http://www.allvoices.com/adtech.
About Allvoices, Inc.:
Allvoices is a PulsePoint, Inc. company. As the world's premier social content platform for citizen journalism, Allvoices is committed to delivering a community-driven exchange of news and ideas. Allvoices empowers its worldwide contributors to share relevant and timely content through text, videos, and images. The company's global contributors serve as news reporters, opinion leaders and publishers, sharing on-the-ground realities in real-time. Allvoices' unparalleled publishing platform turns writers' articles into rich multimedia storytelling experiences. With more than 500,000 content contributors, Allvoices is one of the largest global sources of relevant citizen news. Allvoices fosters credibility, maintains openness with each contribution to the site and determines relevancy through a combination of proprietary algorithms and professional news editing, blog, image and video verification tools.
PulsePoint is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the U.S. and the U.K. For more information, please visit www.pulsepoint.com.
For 15 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere and where marketers gather together to do business in a vibrant and exciting marketplace.
Copyright 2012 PulsePoint, Inc. All Rights Reserved.
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