News Column

'Small Business Saturday' by American Express

Nov. 19, 2012

Joan Verdon

The number of people who shop on the Saturday after Thanksgiving increased by 11 million between 2009 and last year, to 75.2 million, and the organizers of the Small Business Saturday campaign want to shift more of those shoppers to downtowns and local mom-and-pop stores from the malls.

Small Business Saturday was launched two years ago by American Express as a way to support its small-business retail clients. This year, 200 civic and retail organizations have joined American Express as supporters.

American Express calculates that more than 100 million people shopped at small businesses at last year's Small Business Saturday.

This year's event has earned close to 3 million "likes" on Facebook thus far. The organizers have created a website,, to promote the event.

Retailers in all of North Jersey's downtowns and neighborhoods are planning events and sales tied to Small Business Saturday.

Source: (C) 2012 The Record, Bergen County, NJ

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