AUBURN HILLS, Mich., Nov. 14, 2012 /PRNewswire/ --
-- Juanes debuts 'Cumbia Sexy' song in new 2013 Ram 1500 TV campaign beginning Nov. 15 during Latin Grammy broadcast on Univision -- Digital and social media components engage consumers and promote partnership to respective fan bases -- Ram teams with Shazam(R) to deliver an interactive mobile experience targeting the Hispanic market -- 'A Todo, Con Todo' campaign featuring Juanes to run globally
Multi-platinum Latin music superstar Juanes, a Grammy and 17-time Latin Grammy award winner who has sold more than 15 million albums worldwide, is partnering with the Ram Truck brand in a new "A Todo, Con Todo" ("to everything, with everything") bilingual advertising campaign for the new 2013 Ram 1500 pickup truck.
The partnership includes television commercials and digital and social media components, including dedicated web landing pages created in both Spanish (http://es.ramtrucks.com/Juanes) and English (www.ramtrucks.com/Juanes), and a partnership with Shazam(R). The landing pages will be live Nov. 15.
"Juanes' creative fusion of musical styles and the bold way he blends lyrics about everyday life and deeper issues make him the perfect Ram partner," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "His music and his persona encapsulate the essence of the Ram 1500 pickup - the most capable truck for every professional and lifestyle need. Both Juanes and Ram embody the 'A Todo, Con Todo' spirit, giving everything they've got to everything they do."
Juanes debuts his song "Cumbia Sexy" in three new television commercials focusing on the class-leading innovations of the 2013 Ram 1500 and the values of both Hispanic culture and Ram Truck brand. The first two spots, 60-second "Anthem" and 30-second "Big Stage," debut Nov. 15 during the Univision broadcast of the 2012 Latin Grammy awards, where Juanes is nominated for four awards and will perform during the telecast. Leading up to the Latin Grammy awards, Ram and Juanes are both engaging their respective Facebook and Twitter social media fan bases to promote the partnership and the song and TV spot debuts.
"Ram is proud to have a Latin music superstar of Juanes' magnitude as a partner for the launch of our new Ram 1500 truck," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico. "His willingness to accept challenges and dedication to doing what's right make him an authentic brand ambassador for Ram's 'A Todo, Con Todo' campaign. The new Ram 1500 symbolizes the brand's commitment to hard work, determination and dependability - values that are part of the Latino culture, and are also the bedrock for the principles that propelled Juanes to his success as an artist and social activist."
"I am extremely excited to be working with Ram trucks on such a far-reaching bilingual campaign," said Juanes. "It gives me an opportunity to share new music with a broad global audience while supporting a brand I believe in and is a dependable daily presence in the lives of many of my fans." Juanes will drive up to the Latin Grammy ceremony in a 2013 Ram 1500.
Ram is partnering with Shazam to create an interactive mobile experience for Hispanic consumers. During the Latin Grammy awards, viewers who have the Shazam App on their mobile phones or tablets will be able to tag the Juanes ads for expanded content on the new Ram Truck landing pages about the artist as well as information on the Ram 1500 truck. The free Shazam App can be downloaded in advance from the Ram landing pages, Shazam.com and every major app store.