LOS ANGELES, CA and BOSTON, MA -- (Marketwire) -- 11/13/12 -- Universal Music Group (UMG), the world's leading music company, will further expand its line-up of direct-to-consumer offerings and services for music fans through an agreement with Moontoast, a leading social marketing, social commerce and analytics company. The announcement was made today by Randy Malinoff, Head of D2C eCommerce for UMG, and Marcus Whitney, co-founder and CTO of Moontoast.
As part of this agreement, UMG will utilize Moontoast's social commerce and analytics platform to launch, promote and sell music, merchandise and related goods through digital and social channels including Facebook, artist websites and artist fan sites.
"Social is the next frontier in the digital music revolution and Moontoast's market leading platform allows UMG's artists and labels to reach their fans anytime and anywhere," stated Randy Malinoff, Head of D2C eCommerce for UMG. "Having already powered successful social commerce campaigns for our Universal Music Nashville, Island Def Jam and Interscope labels, we're thrilled to select Moontoast to power our direct-to-consumer initiatives companywide."
Music is one of the most popular digital goods categories and 2011 was a record-breaking year for digital downloads, with 1.3 billion digital songs sold. According to Nielsen's 2012 findings, album sales are already up 15 percent compared to the same period last year, with over 1 billion digital songs sold by October 1. Social media is indeed fueling this digital music revolution; many of the top social media performers are musicians, with Eminem, Rihanna, and Lady Gaga ranking in the top 10 for worldwide social media presence. Music fans are flocking to social channels to follow their favorite musicians. Seven of the top 10 accounts on Twitter are musicians and 50 percent of Twitter users follow at least one musician.
"Moontoast is excited and honored to be expanding our relationship with Universal Music Group," commented Marcus Whitney, Moontoast co-founder and CTO. "As a music lover, it is both professionally and personally gratifying to be helping the world's leading artists and labels build closer relationships with their fans. We are looking forward to delivering a broad variety of offers to passionate fans across the globe."
Making Social Work
Today's release follows an exciting quarter for Moontoast. Last month, the company announced its Northeast office move from Andover to Boston and the expansion of its executive team with Vice President of Business Development, Anand Raman, and Vice President of Sales, Ryan Burke, as well as its partnership with ExactTarget to bring Moontoast's Social Activation Engine to ExactTarget customers through their SocialPages product. Additionally, Whitney was named technology-council">CTO of the Year by the Nashville Technology Council. Before that, the company unveiled its suite of social activation applications, several new customers including Procter & Gamble, Time Inc. and Simon & Schuster, and expanded key partnerships with Demandware, Magento, Mercent, PayPal and Facebook.
Most Popular Stories
- Aetna Leaving California's Individual Health Insurance Market
- Honda Says Sorry About the Lack of Electric Fits
- Calories Count: Starbucks to Post the Numbers on Menu Boards
- Comcast Takes a Stake in a YouTube Content Provider
- MillerCoors Taps New Hispanic Ad Agency
- OSH Selling Most of Its Stores to Lowe's
- What Will Happen When Quantitative Easing Ends?
- Is Stock Balloon Really a Pinata?
- Charitable Giving Sees Encouraging Growth
- First Person Cured of AIDS Virus Wants to Help Others