News Column

Novato City Council to Vote on Alcopop-Free Zone�

Nov 12 2012 12:00AM

Hispanic PR Wire

SAN RAFAEL, Calif., Nov. 12, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone� will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council's expected action.

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What: City Council Meeting, Rally

When: Tuesday, November 13, 2012 6:30 PM

Where: Novato City Hall - 901 Sherman Avenue, Novato, CA 94945

Who: Speakers Include:

-- Cheryl Paddack E.D. Novato Youth Center
-- Lexi Simon, Novato Youth Council, Student
-- Teri Rockas, Healthy Marin Partnership
-- Bruce Lee Livingston, E.D. Alcohol Justice
-- Katie Keating, Coordinator, Healthy Novato
-- Maria Aguila, Community Leader

Supporters Include:

-- Albert Park Neighborhood Alliance
-- Alcohol Justice
-- Being Adept
-- Families for Safer Schools
-- Healthy Marin Partnership
-- Healthy Novato
-- Marin County Board of Supervisors
-- Marin County Advisory Board on Alcohol & Other Drug Problems
-- Marin County Dept. of Health & Human Services Prevention Hub
-- Marin County Pharmacists Association
-- Novato Blue Ribbon Coalition for Youth
-- Novato Friday Night Live
-- Novato Police Department
-- Novato Youth Council
-- Paradise Markets
-- Perry's Deli
-- Pharmacist Planning Service, Inc.
-- San Rafael City Council
-- Santa Margarita Neighborhood Association
-- San Rafael Community Coalition
-- Sober Living in Mill Valley
-- Tiburon Town Council
-- Twin Cities Coalition for Healthy Youth
-- United Markets
-- YMCA � Marin County Youth Court
-- Youth Leadership Institute
-- Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):

-- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
-- Are packaged in brightly-colored cans, similar to energy drinks
-- Are priced low enough to effectively target underage drinkers, especially young women
-- Can be shelved wherever beer is available - including convenience stores and gas stations
-- Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol - the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
-- Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356

More Information:

CONTACT: Don Carney 415 459-9622
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

Source: Hispanic PR Wire

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