News Column

Technology and Politics Converge at the Social TV Summit New York November 8, 2012

Nov 1 2012 12:00AM

Marketwire

LogoTracker

NEW YORK, NY -- (Marketwire) -- 11/01/12 -- On Thursday, November 8, 2012, Fox News' Emmy award winning newscaster, Harris Faulkner, will discuss how the network uses social TV applications and solutions during its election coverage, at the sold-out Social TV Summit at Gotham Hall in New York City. The 5th Social TV Summit will focus on brands and agencies, revenue and ROI, bringing together the top 200 industry executives for an exclusive, invitation-only conference.

Ms. Faulkner, anchor of the live presidential debates and election night on FOXNEWS.com, will give deep insight to how Fox News understands sentiment, increases engagement, and gives viewers a voice with social TV applications. Just two days after the presidential election, Faulkner's morning keynote speech is a must-see at the Social TV Summit New York. Faulkner has received six Emmy Awards, including the 2005 Emmy for Best Newscaster and Best News Special.

German technology entrepreneur Bernhard Fritsch will deliver the afternoon keynote speech, discussing developing trends in social commerce and the future of social TV. Fritsch, founder of StarClub Interactive Networks, created a next-generation social network that enables celebrities to access millions of fans and generate an income. As an owner of some of the most valuable digital media patents, Fritsch has developed and produced projects with Paul McCartney, Michael Jackson, Whitney Houston, and The Who, and executed business transactions with Sony, Disney, Yahoo!, Google and many others.

With its theme of brands, agencies and revenue, the Social TV Summit New York will introduce highly-anticipated speed networking sessions. Combining executive sessions with face-to-face networking, the platform will offer a unique format for the invited 20 brands and 20 agencies to meet attendees and develop long-term business relationships. Brands in attendance include executives from NBC, Unilever, Kraft Foods, Colgate Palmolive, L'Oreal, Telemundo, A&E Networks, Shazam, Trendrr, ConnecTV, Viggle, GetGlue, and more.

The 2012 Social TV Summit New York focuses on how brands and agencies take advantage of social TV and media and its effects on viewed content, ranging from the big screen to laptops, tablets and mobile devices. The Social TV Summit, the premier industry event for social TV and media professionals, was created by digital expert Andy Batkin. Recognized as one of the founders of the interactive industry, Batkin has more than 30 years of experience in creating integrated marketing, digital media, social media and promotional campaigns for Fortune 500 companies. Batkin and his consulting practice developed the business model for Yahoo! and served as its media representative for the first two years, building more than 1,700 sales relationships.

For more information about Social TV Summit or to request press credentials for Social TV Summit New York, please visit www.socialtvsummit.com.



Source: Marketwire


Story Tools