BOCA RATON, FL -- (Marketwire) -- 11/01/12 -- PearlBrite Concepts, Inc. ("PearlBrite"), a wholly owned subsidiary of Delta Entertainment Group, Inc. ("Delta Entertainment") (OTCBB: DENG) is pleased to announce 108 Walgreens in Cincinnati are now selling its teeth whitening Kits and Pens.
Currently, Teeth whitening is a $15 billion industry and the #1 requested cosmetic procedure in the US and elsewhere. The PearlBrite Kit and/or Pen are the perfect ways to brighten your smile and if used regularly will whiten your teeth up to 10 shades. The PearlBrite Kit is a one month supply, recommended to be used once every three days, offered by Walgreens to its consumers for $19.99 per Kit. The PearlBrite Pen is a one month supply, recommended for daily use, offered by Walgreens to its consumers for $9.99 per pen.
Certain teeth whitening products and procedures have an average 96% success rate, but may vary based upon the condition and upkeep of an individual's teeth and gums. PearlBrite Kits and Pens are safe, and will not soften enamel or existing fillings if instructions and frequency of use guidelines are followed. The main ingredient in PearlBrite's whitening solution is Carbamide Peroxide. Dentists have used peroxide solutions to achieve whitening results for many years. The percentage of Carbamide Peroxide used in PearlBrite Teeth Whitening is 44%. This mix is considered safe for all teeth and gum types. PearlBrite teeth whitening products have a shelf life of up to 2 years as compared to Hydrogen Peroxide's shelf life of up to 2 months.
Leonard Tucker, President of PearlBrite, said, "We're thrilled to add the Cincinnati stores, bringing the total to 534 Walgreens which make PearlBrite's teeth whitening products available to consumers."
About Delta Entertainment Group, Inc.
Primarily a holding company for its subsidiaries; PearlBrite Concepts, Inc., www.pearlbrite.net, a non-dental cosmetic teeth whitening company; PearlBrite has a licensing agreement with Reality Star Teresa Giudice, as seen on Bravo Media's "The Real Housewives of New Jersey" and NBC's "Celebrity Apprentice" to use Teresa's name, likeness and image for product branding and marketing of teeth whitening products. Bravo Media's "The Real Housewives of New Jersey" reunion part one was the #1 unscripted cable entertainment telecast for the week (10/2/12) and pulled in 5.8 million total viewers for the night (9/30/12), across all plays, according to Nielsen. The 10PM premiere telecast garnered the highest rated episode of the season with 3.5 million total viewers and 2.1 million adults 18-49, marking season-over-season growth. Teresa's official website www.TeresaGiudice.com receives millions of hits per month. Teresa's Twitter https://twitter.com/teresa_giudice has over 608,000 followers and Facebook http://www.facebook.com/pages/Teresa-Giudice/122688361577?ref=sgm has over 507,000 likes.
Captivating Concepts Corp., a producer and marketer of cosmetics including, but not limited to, color cosmetics such as nail polish and lipstick through mass market retailers;
Creative Music Group, Inc., www.cr8tivemusic.com, a manager, promoter and developer of recording artists in the entertainment industry.
Please visit our corporate website at www.pearlbriteconcepts.com to learn more about Delta and its subsidiaries.
As the nation's largest drugstore chain with fiscal 2011 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,487 drugstores in all 50 states, the District of Columbia and Puerto Rico.
Forward-Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.
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