News Column

American Honda Reports October Sales: Double-Digit Accord Gains Fueled by All-New Model; Acura RDX Sets Record, Up 62 Percent

Nov 1 2012 12:00AM

Hispanic PR Wire

TORRANCE, Calif., Nov. 1, 2012 /PRNewswire-HISPANIC PR WIRE/ -- American Honda today reported October 2012 U.S. sales of 106,973 units, an increase of 8.8 percent compared with October 2011. The Honda Division posted October 2012 sales of 94,810 units, an increase of 8.7 percent compared with October 2011. Acura U.S. October sales of 12,163 units increased 9.4 percent compared with October 2011.



(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO )



Honda
- Accord leads all Honda vehicles in October with sales of 28,349 units, posting a 25-percent gain compared to the year prior, as production of all-new 2013 Accord has ramped up




- Civic gains 27 percent compared with October 2011 with sales of 20,687 units



- CR-V, Crosstour, Ridgeline and Fit all post October sales gains



"The strong momentum of Honda sales continues despite the end-of-month timing of Hurricane Sandy, but our chief concern right now is with those who have been impacted by this devastating natural disaster," said John Mendel, American Honda executive vice president of Sales. "With sales of the all-new Accord building each month, we look forward to Honda's solid end-of-year finish."



Acura
- RDX sets its sixth-consecutive monthly sales record with 2,659 units, up 62 percent compared with October 2011 and is on track for an all-time annual sales mark


\xA0

- MDX and RDX combine to set new October light-truck sales record of 6,476 units, up 18 percent from October 2011

\xA0

"Acura's one-two punch of luxury performance SUVs is obviously resonating with consumers, with new October records set for both RDX and our truck lineup," said Jeff Conrad, vice president of Acura Sales. "With our sedan lineup growing stronger via the new ILX and the upcoming debut of the all-new Acura RLX, Acura continues to gain momentum."

\xA0

The daily selling rate (DSR) is calculated with 26 days for October 2012 and 26 days for October 2011. Year-to-date, the DSR is calculated with 256 days for 2012 and 255 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

\xA0

For more information about Honda vehicles, please visit http://www.automobiles.honda.com . For media inquiries please visit http://www.hondanews.com . For more information about Acura vehicles, please visit http://www.acura.com . For media inquiries please visit http://www.acuranews.com .

\xA0

American Honda Vehicle Sales For October 2012

\xA0

Month-to-Date

Year-to-Date

\xA0

October

October

DSR**

MoM

October

October

DSR**

YoY

\xA0

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

American Honda Total

106,973

98,333

8.8%

8.8%

1,173,431

958,130

22.0%

22.5%

\xA0\xA0 Total Car Sales\xA0

58,993

48,027

22.8%

22.8%

644,642

513,767

25.0%

25.5%

\xA0\xA0 Total Truck Sales

47,980

50,306

-4.6%

-4.6%

528,789

444,363

18.5%

19.0%

\xA0\xA0\xA0\xA0\xA0 Honda Total Car Sales

53,306

42,366

25.8%

25.8%

582,271

462,526

25.4%

25.9%

\xA0\xA0\xA0\xA0\xA0 Honda Total Truck Sales

41,504

44,852

-7.5%

-7.5%

463,224

395,343

16.7%

17.2%

\xA0\xA0\xA0\xA0\xA0 Acura Total Car Sales

5,687

5,661

0.5%

0.5%

62,371

51,241

21.2%

21.7%

\xA0\xA0\xA0\xA0\xA0 Acura Total Truck Sales

6,476

5,454

18.7%

18.7%

65,565

49,020

33.2%

33.8%

Domestic Car Sales\xA0

52,474

40,876

28.4%

28.4%

560,846

405,506

37.8%

38.3%

\xA0\xA0 Honda Division

48,385

38,214

26.6%

26.6%

523,780

379,964

37.3%

37.8%

\xA0\xA0 Acura Division

4,089

2,662

53.6%

53.6%

37,066

25,542

44.6%

45.1%

Domestic Truck Sales\xA0

47,798

46,593

2.6%

2.6%

489,941

409,922

19.1%

19.5%

\xA0\xA0 Honda Division

41,322

41,139

0.4%

0.4%

424,376

360,902

17.1%

17.6%

\xA0\xA0 Acura Division

6,476

5,454

18.7%

18.7%

65,565

49,020

33.2%

33.8%

Import Car Sales

6,519

7,151

-8.8%

-8.8%

83,796

108,261

-22.9%

-22.6%

\xA0\xA0 Honda Division

4,921

4,152

18.5%

18.5%

58,491

82,562

-29.4%

-29.2%

\xA0\xA0 Acura Division

1,598

2,999

-46.7%

-46.7%

25,305

25,699

-1.9%

-1.5%

Import Truck Sales

182

3,713

-95.1%

-95.1%

38,848

34,441

12.4%

12.8%

\xA0\xA0 Honda Division

182

3,713

-95.1%

-95.1%

38,848

34,441

12.4%

12.8%

MODEL BREAKOUTS BY DIVISION

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

Honda Division Total

94,810

87,218

8.7%

8.7%

1,045,495

857,869

21.4%

21.9%

\xA0\xA0\xA0 Fit

3,773

2,822

33.7%

33.7%

42,351

50,790

-16.9%

-16.6%

Memo:\xA0 Fit-EV

16

0

0.0%

0.0%

0

0

0.0%

0.0%

\xA0\xA0 Accord\xA0

28,349

22,589

25.5%

25.5%

276,196

203,603

35.1%

35.7%

\xA0\xA0 Civic *

20,687

16,173

27.9%

27.9%

254,716

183,557

38.2%

38.8%

\xA0\xA0\xA0\xA0 Memo:\xA0 Civic Hybrid

453

480

-5.6%

-5.6%

6,114

3,635

67.5%

68.2%

\xA0\xA0 S2000

0

0

0.0%

0.0%

0

3

-100.0%

-100.0%

\xA0\xA0 Insight

251

492

-49.0%

-49.0%

5,298

14,110

-62.6%

-62.5%

\xA0\xA0 CR-Z

244

289

-15.6%

-15.6%

3,705

10,461

-64.7%

-64.6%

\xA0\xA0 FCX Clarity

2

1

100.0%

100.0%

5

2

149.0%

150.0%

\xA0\xA0 Odyssey\xA0\xA0

9,712

10,415

-6.7%

-6.7%

107,536

86,436

23.9%

24.4%

\xA0\xA0 Crosstour\xA0

1,763

1,478

19.3%

19.3%

16,758

15,566

7.2%

7.7%

\xA0\xA0 Pilot\xA0

8,828

12,466

-29.2%

-29.2%

94,116

94,169

-0.4%

-0.1%

\xA0\xA0 CR-V *

20,205

19,326

4.5%

4.5%

233,586

180,361

29.0%

29.5%

\xA0\xA0 Element\xA0

0

287

-100.0%

-100.0%

3

11,455

-100.0%

-100.0%

\xA0\xA0 Ridgeline

996

880

13.2%

13.2%

11,225

7,356

52.0%

52.6%

Acura Division Total

12,163

11,115

9.4%

9.4%

127,936

100,261

27.1%

27.6%

\xA0\xA0 TL\xA0

2,560

2,662

-3.8%

-3.8%

29,408

25,542

14.7%

15.1%

\xA0\xA0 TSX

1,577

2,977

-47.0%

-47.0%

24,955

24,698

0.6%

1.0%

\xA0\xA0\xA0\xA0 Memo:\xA0 TSX Wagon

392

259

51.4%

51.4%

3,436

2,691

27.2%

27.7%

\xA0\xA0 ILX

1,529

0

0.0%

0.0%

7,658

0

0.0%

0.0%

\xA0\xA0\xA0\xA0 Memo:\xA0 ILX Hybrid

144

0

0.0%

0.0%

679

0

0.0%

0.0%

\xA0\xA0 RL

21

22

-4.5%

-4.5%

350

1,001

-65.2%

-65.0%

\xA0\xA0 MDX\xA0

3,771

3,691

2.2%

2.2%

42,417

35,375

19.4%

19.9%

\xA0\xA0 ZDX\xA0

46

131

-64.9%

-64.9%

688

1,351

-49.3%

-49.1%

\xA0\xA0 RDX\xA0\xA0

2,659

1,632

62.9%

62.9%

22,460

12,294

82.0%

82.7%

Selling Days

26

26

\xA0

\xA0

256

255

\xA0

\xA0

\xA0\xA0 *\xA0 Honda and Acura vehicles are made of domestic & global sourced parts.

\xA0

\xA0

\xA0

\xA0

\xA0**\xA0 Daily Selling Rate

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

Month-to-Date

Year-to-Date

\xA0

October

October

DSR**

MoM

October

October

DSR**

YoY

\xA0

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

Hybrid

1,092

1,261

-13.4%

-13.4%

15,796

28,206

-44.2%

-44.00%

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

SOURCE\xA0 American Honda Motor Co., Inc.; Acura



Source: Hispanic PR Wire


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters