News Column

Sunny Delight's Fruit2O Takes a Stand, Taps Grenadier for the Brand's Re-Launch

Oct 9 2012 12:00AM

Marketwire

LogoTracker

BOULDER, CO -- (Marketwire) -- 10/09/12 -- Grenadier, the new Boulder, CO-based agency, today announced that it has been named Agency of Record for Sunny Delight Beverage Company's Fruit20 brand. Grenadier will lead creative, digital and point of sale responsibilities.

"Given the current conversation around food and beverages today, especially the focus on calories, flavorings and additives, we felt the time was right for the Fruit2O brand to be part of that dialogue. With all the full taste of natural fruit, but no calories or artificial colors, we think Fruit2O has a great story to tell," said Mike Burton, Vice President Marketing, Fruit20. "I'm excited to work with our new partners at Grenadier in helping our brand stand for something in the lives of our consumers."

"We're looking forward to the opportunity to work with Mike and his team at Fruit2O. They play to win and so do we," said Rob Hofferman, Partner at Grenadier. "The fact that Fruit2O is a challenger brand going up against the big dogs from Coke and Pepsi makes this only more exciting and gratifying. I couldn't think of a more appropriate first partner for Grenadier." Recently formed in partnership with Barkley, a Kansas City-based independent, Grenadier is founded on the belief that the most successful brands are the ones that take a stand.

About Sunny Delight Beverages Company

Sunny Delight Beverages Co. is one of the fastest growing, leading producers of juice-based drinks in North America. It is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. The company's brands include SunnyD citrus punch, Fruit Simple fruit smoothies, Fruit2O flavored waters, Bossa Nova "superfruit" beverages, Veryfine 100% juices and juice drinks, Elations dietary supplement for joint health, and Crystal Light ready-to-serve beverages. All SDBC plants have achieved zero waste to landfills. For more information, log onto ww2.sunnyd.com/company/overview.shtml.

About Grenadier

Grenadier is a newly formed creative agency in Boulder, Colorado, dedicated to helping entrepreneurs and challenger brands take a stand in the marketplace. Founded by 20+ year ad veterans Jeff Graham, Rob Hofferman, Wade Paschall, Randy Rogers and Mark St. Amant, Grenadier was built on the belief that a small, senior team can deliver an outsized impact for clients with disruptive thinking, creativity and a relentless search for brand truth. Grenadiers were 17th century wartime specialists whose purpose was to turn the tide and change the course of battle. Grenadier was created in partnership with Kansas City-based independent agency Barkley. For more information, contact Grenadier at info@GrenadierCO.com

About Barkley

Barkley believes that creativity and innovation can change the world. As the nation's largest employee-owned advertising agency, they are fiercely independent and committed to adding GOOD. Barkley's goal is to help build the biggest future possible for their clients. They provide fully integrated advertising services as well as specialized services through four wholly-owned subsidiaries: Moonshot, Barkley's innovation lab; Crossroads, PR & Cause Marketing; Blacktop Creative, Branding and Design; and Barkley REI, Interactive Marketing. For more information, please visit http://barkleyus.com/



Add to Digg Bookmark with del.icio.us Add to Newsvine



Contact:
Christine O'Donnell
DiGennaro Communications
212 966 9525
codonnell@digennaro-usa.com





Source: Marketwire