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FRAMINGHAM, MA -- (Marketwire) -- 10/08/12 -- IDG Enterprise -- the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld and CFOworld -- announces the launch of CITEworld.com, a comprehensive resource for IT professionals and business leaders who want to make the most of consumer technologies in the workplace. Under the editorial direction of Matt Rosoff, CITEworld.com will cover smartphones and tablets in the enterprise, mobile apps, BYOD, cloud services, social computing, collaboration, data security, renegade development, and the new breed of user-focused enterprise startups that are disrupting the IT landscape.

"Businesses are going through a transformation. Previously, IT leaders restricted the use of personal/consumer tools to conduct business because of the potential risks. However, user demand has required IT leaders to look at ways to incorporate consumer tools for work functions," and said Michael Friedenberg, president & CEO of IDG Enterprise. "IT leaders need a comprehensive resource, like CITEworld, to focus on how the intersection of mobile, social and cloud are rewriting the computing and business landscape and how to navigate through this transition."

The CITEworld brand, which stands for Consumerization of IT in the Enterprise, debuted with the CITE Conference & Expo in March 2012. The multi-day face-to-face event in San Francisco provided a comprehensive look at the emerging issues, demands and opportunities surrounding the infusion of consumer technologies into today's workplace. The conference sparked interaction between attendees pre-, during and post-conference through social media and in-person chats, highlighting a need for a robust platform for discussion and community development on the consumerization topic. CITEworld.com is the destination to share best practices, business impacts and the ongoing transformation of this trend.

"The acceleration and adoption of this trend is very impressive and companies are still grappling with challenges as the trend continues to evolve. We launched the event at a time when there was no industry defining media voice, event, or online community dedicated to enterprise consumerization. The launch is unique in that this is the first time IDG Enterprise launched a new brand with an event that then evolved into a comprehensive portfolio with multiple events and now a website," Friedenberg added. "We are excited about being the leading resource for consumerization of IT in the enterprise."

Launched as a blog in August 2012 to provide the latest news surrounding the consumerization of IT trend, Rosoff and CITEworld contributors have built the roadmap of what to expect with the new site. CITEworld.com will have a graphic focus to engage visitors and provide a user experience aligned with this business trend. Additionally, the team has been building a robust library of content and opportunities for engagement between visitors and with content contributors.