News Column

BlogFrog Offers Hispanic-Focused Marketing Campaigns

Oct. 8, 2012

BlogFrog, the industry leader for influencer marketing technology, today announced it is offering a new Hispanic Influencer Marketing program that connects its growing base of Latino influencers. BlogFrog's platform allows brands to identify and mobilize topic-based social media influencers to initiate and distribute meaningful content that consumers find useful, all while engaging millions of target consumers. According to a report published by the Selig Center for Economic Growth at the University of Georgia Terry College of Business' Multicultural Economy, the $1.2 trillion Hispanic market is larger than the entire economies of all but 13 countries in the world.

"We see BlogFrog as an organization that truly understands the importance of building strong emotional connections through social media," said Stacey Ferguson, founder of Blogalicious (www.beblogalicious.com). "The Hispanic blog and social influencer space is booming and we are excited to begin to partner with this organization. By expanding its reach, BlogFrog will have the ability to connect brands with a multi-cultural audience, share authentic content and build new relationships."

BlogFrog's increased focus on influencer marketing for Hispanic markets will help brands create trust and better connect with Hispanic consumers, both culturally and through common interests. Because the growing numbers of Latino influencers in BlogFrog's network have personal relationships with their readers, the content they share resonates with audiences and encourages response, helping brands to connect with the Hispanic community in a genuine and personal way.

"It has been such a pleasure to work with BlogFrog. I am thrilled to see it expand its reach further into the Hispanic market," said Sili Recio, creator of the blog My Mamihood (www.mymamihood.com). "I love being able to post new content and news for all of my followers and have a conversation that I can look back on at a later date. With more requests from brands to reach a Hispanic market, BlogFrog is seizing a great opportunity by working with Hispanic bloggers. It just makes sense and I cannot wait to see what they do in the future!"

BlogFrog is leading the influencer marketing industry through its Influencer Marketing platform that automates all aspects of a social campaign. In addition, it includes a searchable database of more than 100,000 social media influencers and management dashboards to monitor and measure the effectiveness of social influencer programs. BlogFrog works with online influencers to generate authentic conversations that are aligned with a brand's messaging. These conversations consist of original content from influencers, which is then amplified by their readers who share on social media, leading to increased brand engagement and meaningful conversations that are useful for consumers.

"Latino influencers are a growing segment of our Influencer Circle and there is increasing demand from brands to reach these consumers in North America," said Holly Hamann, co-founder at BlogFrog. "These influencers have great relationships with their audience and lead authentic conversations in both English and Spanish. This allows many brands to share their story with an entirely new community or to connect with existing Hispanic customers."



Source: Copyright PRNewswire 2012


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