News Column

Best Buy Taps Brightstar to Streamline Mobile Device Returns

Oct. 8, 2012
Brightstar

Brightstar Corp., a leading global provider of diversified solutions for the wireless device industry, announced today that the company has been selected by Best Buy Co., Inc. to manage the retailer's entire inventory of returned mobile devices in the U.S.

Brightstar has worked with Best Buy in the U.S. since 2009, providing technology, product and direct-to-consumer delivery services for the retailer's mobile device category. Through the new partnership, Brightstar will consolidate and optimize Best Buy's multiple device return channels, significantly improving efficiency and reducing costs. Best Buy will also leverage Brightstar's domestic and global distribution channels to improve device resale values in secondary markets, thus offering customers attractive trade-in opportunities to upgrade to the newer product models and technologies.

Brightstar, a wireless distributor, serves mobile device manufacturers, wireless operators and retailers, with a local presence on six continents. The company will manage the receipt, sorting, triage, repair, refurbishing and repackaging of mobile phones that come back to Best Buy through its various service programs, including Trade-In and Buy Back, as well as via general returns and exchanges. Brightstar's reverse supply chain platform increases the speed at which wireless devices can be returned and processed. The solution also improves the economic recovery of pre-owned or formerly disposed of devices to extend product life.

"Improving the reverse supply chain process is an innovative way for retailers to reduce costs while enhancing the customer experience," said Jeff Gower, president of Brightstar US and Canada. "Brightstar's proven supply chain optimization platform presents a real win-win opportunity for Best Buy and we look forward to helping them turn device returns into a business success story both for the consumer and the environment."

About Brightstar Corp.

Brightstar's services include value-added distribution, supply chain optimization, handset protection and insurance, buy-back and trade-in solutions and multi-channel retail solutions.

Brightstar's annual revenues exceeded $5.9 billion (US) for the period ended June 30, 2012. The company is ranked No. 70 on the Forbes 2011 List of America's Largest Private Companies. Brightstar is also the largest Hispanic-owned business in the U.S. and is consistently ranked among the HispanicBusiness 500 list of top U.S. Hispanic companies.



Source: Copyright PRNewswire 2012


Story Tools