DVD rental kiosk operator Redbox said Wednesday it is expanding into live event ticket sales, rolling out a program in Philadelphia that allows consumers to purchase tickets for concerts and other local attractions.
Redbox, which is headquartered in Oakbrook Terrace and owned by Coinstar Inc., said it has more than 650 kiosks in the Philadelphia area and all of them will be enabled for ticketing by mid-month. Tickets will be sold at face value or below, plus a $1 flat fee per ticket. Redbox will also conduct online sales and allow consumers to print their tickets at home.
The company partnered with New Era Tickets and Sparkart for the program's launch. New Era Tickets is a Pennsylvania company owned by Comcast-Spectacor, whose sports and entertainment holdings also include the Philadelphia Flyers and the Wells Fargo Center. Sparkart is a California-based Web design and consulting firm that manages fan pages for musicians.
Redbox said it is seeking to offer tickets in sporting and cultural events, as well as concerts and family-oriented attractions. The initial line-up of events for which the Redbox Tickets is available include a Carrie Underwood concert in late November, NASCAR events and the Philadelphia Film Festival later in October.
The new program will help make Redbox "a new point of discovery for local events and attractions," Mark Achler, the company's senior vice president of new business, innovation and strategy, said in a statement.
Redbox's announcement had no mention of the company's plans to expand the ticketing program into other markets.
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