News Column

Charity Begins with Social Impact

Oct. 4, 2012

A new Business4Better (B4B) paper, "Stop the Charity and Start the Impact," details the shift from passive corporate philanthropic activities to a new approach that is built upon integrated community involvement; an approach that is inspiring businesses to reimagine their corporate social responsibility programs so that they encourage true engagement, build stronger communities and have a more meaningful societal impact.

The paper is authored by Bea Boccalandro, President of VeraWorks and B4B's advisor and strategic consultant on business involvement in societal causes. The report covers:

-- Why the shift from traditional corporate charity to business-integrated community involvement is so critical to both business and society

-- Case studies examples of how leading companies such as IBM, FedEx and Patagonia have reinvented their corporate giving programs to promote true social activism within their organizations

-- Benefits of this change for corporations, nonprofits and the greater community

"The way beyond the self-limiting altruistic corporate charity of the 20(th) century is business-integrated community involvement which brings charity to the core of business operations and makes business interests central to community involvement," writes Boccalandro. "This 2.0 version of corporate giving synergistically melds commerce and charity to the point of making them indistinguishable."

The paper is the first in a series being developed for the B4B Movement, Conference and Expo. The B4B Conference and Expo will bring together nonprofit exhibitors and business executives, May 1(st) to 2(nd), 2013 in Anaheim, CA to explore and create high-impact community partnerships between business and nonprofits. To learn more about B4B and opportunities to get involved, visit

About Business4Better Movement Business4Better (B4B) aims to build a movement of successful corporate and nonprofit partnerships that have a positive impact on communities and expand the meaning of being a better business. It is the platform that enables both businesses and nonprofits to thrive, share, inspire, educate and form partnerships that prove Business4Better benefits both communities and businesses. The B4B movement is centered around an annual industry-leading, non-commercial conference and exhibition featuring high-level keynotes, educational content, relationship building and dynamic exhibition space for nonprofit organizations. The event is part of a larger Responsible Business initiative and movement being led by UBM employees in the communities in which they live and work. Events are currently held in Brazil, India, the United Kingdom and the United States. The Business4Better Conference and Exhibition will take place May 1-2, 2013 in Anaheim, CA.

The white paper can be downloaded for free at

Source: Copyright PRNewswire 2012

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