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Von Maur Department Store Uses Oracle to Optimize Retail Operations and Enhance Customer Service

Oct 31 2012 12:00AM

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REDWOOD SHORES, CA -- (Marketwire) -- 10/31/12 -- Oracle (NASDAQ: ORCL)

News Facts

•High-end retailer Von Maur Department Store has implemented the Oracle Retail Merchandising System suite of applications to support same-store revenue growth, as well as its scheduled expansion into new markets, such as Atlanta, Milwaukee, Victor, N.Y., and Hoover, Ala. •With the Oracle Retail system supporting its e-commerce site and 26 stores in 11 states, Von Maur is able to respond more quickly to customer demand, maintain appropriate inventory levels, and increase sales by having the right products in the right location.

Additional Results

•The Oracle Retail applications, including Oracle Retail Demand Forecasting and Oracle Retail Merchandise Financial Planning, have equipped merchants with better, more immediate insight into merchandise performance. As a result, they can quickly meet customer demand by adjusting assortment, inventory replenishment, and pre-season plans on the fly. •Von Maur is using Oracle Retail Demand Forecasting to better understand trend information by store and SKU, anticipate out-of-stocks, and identify underperforming merchandise. •Von Maur has leveraged Oracle Retail Merchandise Financial Planning to establish more consistent and accurate planning processes, enabling the company to improve in-season budgeting and gain a more consistent view and overall analysis of budgets. •The Oracle system allows changes to be made in the budget system that are automatically updated so buyers have access to data immediately. •Von Maur purchased the Oracle Retail software in May 2011, and Logic Information Systems, a Gold level member of Oracle PartnerNetwork (OPN), helped Von Maur to meet its business goals while completing the implementation of Oracle Retail applications in eight months.

Supporting Quotes

•"At Von Maur, it's about providing our customers with the best service possible, while simultaneously offering a unique mix of products," said Joy Place, vice president of merchandising, Von Maur. "Oracle Retail solutions have helped to optimize our operations. Achieving the balance between inventory levels and customer satisfaction has been key to our success, and we expect to maintain that balance in the future as we continue to grow." •"The strength of Von Maur lies in its unique shopping experience and commitment to excellent customer service," said Mike Webster, senior vice president and general manager, Oracle Retail. "By implementing Oracle Retail solutions, Von Maur can increase its focus on current consumer demand and provide merchandise as quickly as possible, all with an experience platform designed to coincide with the company's future growth initiatives."

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