News Column

High Unemployment Rates Don't Keep Unhappy Employees From Quitting

Oct 31 2012 12:00AM

Marketwire

ThumbnailAn example of a Strategic Learning Map Module. This example is designed to help employees across the organization understand the changing market using a small group dialogue discussion. At the end of the exercise, they have a comprehensive view of why the company strategy is changing.LogoTracker

SYLVANIA, OH -- (Marketwire) -- 10/31/12 -- With US unemployment rates still at a whopping 7.8 percent in September, it's hard to believe that people who do have a job would actually leave it! But the Bureau of Labor and Statistics reports that as of August, 2.1 million people had quit their jobs (up from 1.8 million at the end of the recession in June 2009).

"The fact that people would voluntarily quit of their own accord in a tough economic job market is almost unthinkable. You have to start to look at what would drive people to make that kind of change," said Jim Haudan, CEO at Root Inc. "We know people leave jobs for all kinds of reasons -- real or imagined -- better opportunities, more money, or work/life balance. But some of the top reasons people quit are because of poor managers, they feel disengaged, and they don't believe their work makes an impact on the company. In short, people leave when they feel beat down in a dead-end position with a bad boss and there's nowhere to go (or grow)."

The fact is, however, that it costs 30-50 percent of the annual salary of an entry-level employee, 150 percent of a mid-level employee's salary, and up to 400 percent of a specialized employee's salary to replace them. So, when you do the math, it makes sense for companies to do the right thing by the people they already have -- the ones they've already invested in.

Companies need to understand the current state of the business -- where they are in the market, the characteristics of their culture, and how that impacts their workplace and their employees. Then they must clearly be able to articulate where they want the business to go in the future -- short-term and long-term -- how they are going to get there, where they need to invest, what skills they are going to need in the future. Then they have to develop a roadmap for change that their people can really sink their teeth into. Some key tools for engaging employees in understanding and creating change are:

Digital interactive tools like gaming and simulations, mobile and social tools, creative communications, and learning curriculums to teach employees in innovative ways that really speak to them •Video to engage the heads, hearts, and hands of employees •Strategic Learning Map® modules using icons, infographics, drawings, conceptual illustrations, and metaphors to tell the company's strategic story in a simplified, visual manner that's easy to understand •Hands-on manager development programs to develop new managers and enhance the skills of seasoned ones

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