Technology is fueling changes in the automotive industry like never before. Automakers are increasingly challenged to keep pace with today's connected consumers who are tethered to their mobile devices and expecting advanced safety features to be more commonplace. In response, automakers are now partnering with some of the most prominent names in data, mobile and processor technologies to create seamless solutions so consumers can continually access information, without taking their hands off the wheel. Helping keep the industry current on the rapid evolution of the connected car, the LA Auto Show will debut a Press-Days-only showcase of the latest in-vehicle technologies on Nov. 28 and 29, 2012.
The LA Auto Show Advanced Technology Showcase, presented by the Alliance of Automobile Manufacturers, focuses on the expanding list of applications and solutions now being designed into vehicles. The Showcase participants are helping transform not only the way consumers think about transportation, but also how these advancements are helping mitigate the issues of distracted driving through hands-free voice commands and vehicle controls as well as autonomous safety measures.
Whether it is Intel technology enabling seamless access to mobile devices or calculating automated ways for vehicles to avoid traffic jams, Qualcomm Technologies Inc.'s cutting-edge embedded modems powering alerts for roadside emergency services, or even a way to find the cheapest gas based on a driver's location thanks to Scout(TM) by Telenav, today's solutions are road-tested and ready. In-vehicle entertainment is also part of this evolution, with solutions such as Livio Connect enabling entertainment on a global scale by giving drivers access to apps like TuneIn, or Sprint's unique component integration solutions that make dashboards more like smartphones and tablets.
Highlighted below are the companies and technologies involved in the Showcase. Each represents an important part of the solution driving change and a safer, more efficient and connected driving experience.
Consumer demand is driving integration of the car into our digital lives. The move is fueling the emergence of the connected car and the promise of more enjoyable, productive, intuitive and safe experiences for drivers and passengers alike. Imagine running late for an appointment during peak traffic, automatically the car recommends a new route to guide you away from your usual--but now congested--route. Intel's technology also allows interaction between smartphones and vehicles in more useful ways. By using in-car connectivity, along with the cameras and sensors already in your car, the car can notify you via smartphone if it has been hit in a parking lot. Additionally, near-field communications or a barcode can be used to securely pair a smartphone with your car, enabling your smartphone to become a virtual key for remote keyless entry to your car.
To make these new driving experiences possible, Intel is utilizing its expertise in personal computing, software, security and cloud computing, as well as making significant investments in research and product development. Intel is also working with leading automakers including BMW, Hyundai, Kia, Nissan and Toyota to enhance the in-vehicle experience and bring advanced in-vehicle technologies to market.
At the LA Auto Show, Intel is showcasing a connected car driving experience concept in which Press Days participants can explore up to three experiences: car enthusiast, family or commuter. While interacting with the demo, participants can 'test drive' in-vehicle features of the intelligent car including a system that verifies the vehicle owner, designs personalized navigation routes, locates personal contacts nearby and even updates your social media networks.
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