News Column

Pandora Redefines Mobile Internet Radio

October 30, 2012

Pandora , the leading internet radio service, today announced that the company's popular mobile application for both iOS and Android smartphones has undergone its biggest redesign since launching on the two major platforms.

Pandora 4.0 offers listeners a better music experience with expanded listening functionality, a detailed personal music profile, diverse social sharing capabilities and other innovative features that are available on mobile for the first time. Pandora 4.0, which marks the first time a uniform interface exists across both iOS and Android smartphone platforms, provides listeners an ideal environment for music discovery, exploration and sharing.

Pandora Chairman and Chief Executive Officer Joe Kennedy said, "Pandora has now surpassed 175 million registered users and more than 115 million have accessed Pandora on a smartphone. Our listeners' extraordinary embrace of personalized radio on their smartphones has enabled Pandora to reach massive scale in mobile and over 1 in 3 smartphone users in the US have listened to Pandora in the past month. With Pandora 4.0 we have combined years of innovation and learning into one cross-platform app that sets a new standard for mobile personalized radio."

Pandora, which now sees more than 75% of total listening taking place on mobile and other connected devices, also holds a leadership position in the mobile advertising market, where it is second only to Google in US mobile advertising revenue.

Featuring a completely redesigned listener interface, Pandora 4.0 on both iOS and Android smartphones includes:

-- Expanded Listening Functionality - Significantly upgraded core features

of the app create an even better listening experience and include

prominent placement of controls to easily add variety, shuffle specific

stations, rename stations and view station details. Simplified

navigation to browse genre stations on mobile for the first time makes

the more than 400 genres of music on Pandora more easily accessible.

-- Robust Artist Pages - Designed for listeners to easily explore and learn

more about the artist, album, track and station that is playing;

includes improved artist biographies, album discographies, genome traits

of the current track spinning and lyrics.

-- Personal Music Profile - Brand new music profile serves as a detailed

timeline of Pandora listening for each user, capturing their personal

musical preferences such as stations created, bookmarked tracks and

thumb history. Listeners can choose to share their profile or keep it

private.

-- Music Feed - New music activity feed offers a centralized place for

listeners to find and follow friends and explore what listeners with

similar musical tastes are discovering and enjoying on Pandora.

-- Instant Sharing Capabilities - Social sharing features are available on

mobile for the first time with listeners able to easily share links to

favorite stations and tracks with friends and followers on Pandora,

Facebook and Twitter.

Pandora Chief Technology Officer and EVP of Product Tom Conrad said, "For more than a decade now our engineering team has been singularly focused on perfecting the personalized radio listening experience. Pandora 4.0 represents years of product development and innovation, both in the front end user interface and the backend infrastructure. By unifying our experience across the web and mobile we have put ourselves in a great position to lead the industry for years to come."

In order to help listeners better discover and take advantage of the new features of Pandora 4.0, the company has partnered with four major advertisers to sponsor tips and information inside the app. The exclusive launch partner lineup features McDonald's, Nike, Sony Pictures and State Farm; each of these brands will also launch mobile campaigns that will appear in highlighted new social features of Pandora 4.0 in the coming weeks.

Pandora 4.0 for iOS smartphones is now available for download in the App Store. Pandora 4.0 for Android smartphones will be available for download in the Google Play store in the coming weeks.

In related mobile news, Microsoft today announced that Pandora is coming to Windows Phone in early Q1 2013 with one year of ad-free music. More details on that are available via the Microsoft press center at http://www.microsoft.com/en-us/news/presskits/windowsphone/.



Source: Copyright PRNewswire 2012


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