News Column

Spanish Broadcasting System adds AP Spanish online news service

Oct 3 2012 12:00AM

Hispanic PR Wire

MIAMI, Oct. 3, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System, Inc. (SBS) (NASDAQ:SBSA), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, announced today that 10 of our U.S. radio stations will add the The Associated Press (AP) Spanish Online news feed to our websites.

The agreement between SBS and AP will give the websites an unparalleled mix of national and international news and photos that will draw from AP's robust coverage across the United States and Latin America, where the global news agency has 25 bureaus and is the premier independent news service.

"SBS is proud to partner with AP News," said Andrew Polsky, VP of Digital Sales at Spanish Broadcasting System. "Our partnership brings the most trusted news source to our U.S. Hispanic online audience in Spanish. Multiple content verticals, like News, Sports, Entertainment, etc. are great additions to our network of sites."

"AP is thrilled to have the opportunity to provide SBS with the industry's leading news and information content," said P.J. McCarthy, Director of AP Radio Markets Sales. "AP delivers trusted and timely content for the nation's top radio stations, both on-air and online. The addition of AP content to the SBS radio sites will serve the Hispanic community, providing news, entertainment, sports and business content. AP content will also offer SBS' online advertising clients a more diverse content set, providing them the opportunity reach more targeted online viewers."

The 10 SBS stations taking AP Spanish Online are WSKQ-FM and WPAT-FM, New York; KLAX-FM and KXOL-FM, Los Angeles; WLEY-FM, Chicago; KRZZ-FM, San Francisco; and WRMA-FM, WXDJ-FM, WCMQ-FM and WRAZ-FM, Miami.

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http://www.spanishbroadcasting.com

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About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at http://www.spanishbroadcasting.com.

About AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Web: http://www.ap.org.

Media & Press Contact:

Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications (305) 644-4817, vgomez@mega.tv

Paul Colford, The Associated Press, Director of AP Media Relations (212) 621-1895, pcolford@ap.org


SOURCE Spanish Broadcasting System, Inc.



Source: Hispanic PR Wire